This research aimed to investigate what the main factors that lead companies to eco-innovate are. This way, a systematic review of the literature was made up of 50 articles of quantitative and qualitative approach, published in scientific journals from January 2011 to January 30, 2017, according to the protocol proposed by Tranfield et al (2003). The isolated analysis of eco-innovation rules revealed that the most cited are: Environmental Regulations, followed by Access to New Technologies and Knowledge, Market Demand and Cooperation among Stakeholders. From another point of view, when the partial sum of the groups of rules classified by type of eco-innovation was verified, the rules related to the Organizational Ecoinnovations were more representative. The preponderance of the organizational factor is due to its comprehensiveness to the strategic decisions of the organization, both in its internal structure and in its adaptation to external contingencies.
Objective of the study: To investigate the internationalization opportunities of the business group of the Portuguese textile industrial MoreTextile for the Brazilian market.Methodology/approach: A study of an applied nature with qualitative orientation was carried out through a single case.Originality/Relevance: The study is justified by the size and potential of the Brazilian market, associated with factors that facilitate this process, such as cultural similarities and the availability of raw materials necessary to manufacture the products, considering that Brazil is among the world's five largest cotton producers.Main results: The main positive aspects that justify the internationalization process of the Portuguese textile industry MoreTextile are: the opening of new markets guided by a more sustainable consumption and the availability of raw materials in Brazil. The negative aspects are: tariff barriers, high competitiveness, political instability, lack of qualified labor and logistics costs.Theoretical / methodological contributions: the study allowed to verify the opportunities and limitations in the internationalization process of the Portuguese textile industry for the Brazilian market.
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