Artikel ini bertujuan untuk memberikan critical review terhadap bagian buku “Palgrave Advances in Development Studies,” yaitu artikel Part 1 changing notions of development: bringing the state back in” ditulis oleh peter calvert tahun 2005. Buku ini membahas konsep negara pembangunan yang hingga saat ini sedang mengalami kebangkitan. Pada saat yang sama terjadi perubahan Gelombang Ketiga demokratisasi, yang memberikan dasar lebih aman daripada yang diperkirakan sebelumnya oleh banyak orang. Sekalipun tidak mudah, Gelombang ketiga membujuk pemerintah, untuk menciptakan pemerintah demokratis, sehingga dapat mendorong pertumbuhan ekonomi.
Effective marketing of zakat da'wah is urgently needed in Indonesia's early days of the Covid-19 pandemic, which resulted in a global economic recession. This study aims to describe the implementation of the da'wah zakat marketing communication strategy implemented by BAZNAS in the early days of the pandemic. The research approach uses descriptive qualitative, which collects data from various relevant sources. The theory used is Philip Kotler's Marketing Communication Theory. The results of the research show that BAZNAS's marketing communication strategy is as follows: the target market is individual muzzaki, government agencies and representatives of foreign countries; the promotion objective is to influence and motivate muzzaki to give zakat during a pandemic; the design of the message touches on the rational, emotional and moral side of muzzaki with the theme "Healing IndonesiaQuickly" and the hashtags #LekasPulihIndonesia and #SemestaKebajikanZakat; communication channels optimizing personal and non-personal channels through online channels such as websites, social media, and print media; and using credible and influential messenger sources. This research can be an inspiration to market da'wah values with adaptive strategies.
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