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We investigated the contribution of familiarity and recollection to associative retrieval of word pairs depending on the extent to which the pairs have been unitized through task instructions in the encoding phase. Participants in the unitization condition encoded word pairs in the context of a definition that tied them together such that they were treated as a coherent new item, while in the control condition word pairs were inserted into a sentence frame in which each word remained an individual unit. Contrasting event-related potentials (ERERPs) elicited in a subsequent recognition test by old (intact) and recombined (a new combination of two words from different study pairs) word pairs, an early frontal effect, the putative ER P correlate of familiarity-based retrieval, was apparent in the unitization condition. The left parietal old/new effect, reflecting recollection-based retrieval, was elicited only in the control condition. This suggests that in the unitization condition only, familiarity was sufficiently diagnostic to distinguish old from recombined pairs, while in the control condition, recollection contributed to associative recognition. Our findings add to a body of literature suggesting that unitization of associations increases the relative contribution of familiarity to subsequent associative retrieval.