The Indonesian Smart College Card Program is a program that provides tuition assistance from the government for high school/vocational graduates who have good academic potential, but have economic limitations and want to continue to a higher education level, either D3, D4 and S1. KIP was created by the government as a complement to the Bidikmisi program, which aims to help the poor to continue to receive higher education. This study aims to look at the implementation of the Indonesian Smart Card program at the University of Riau and the factors that support its implementation. The research method used is descriptive qualitative method and uses the theory of policy implementation according to George Edward III which consists of several indicators, namely communication, resources, disposition, and bureaucratic structure. The results of this study are the finding of deficiencies that are a concern for improvement, namely in the socialization so that the implementation of the KIP program has not run optimally at the University of Riau. The supporting factors in the implementation of the KIP program at the University of Riau include communication between implementers, human resources, budget resources, equipment resources, authority resources, dispositions, and bureaucratic structures. Researchers provide suggestions that communication, especially socialization can be improved so that the implementation of this program can run optimally.
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