The practice of urban tourism was renewed, from the 1980s, through the new relationship between tourism and the metropolis. We move from the historic city, as a traditional tourist attraction, to the cultural metropolis and metropolitan tourism. In this sense, culture and heritage seem to be less associated with the traditional tourist product, but rather with the status of a metropolis, that of the cultural metropolis. Our analysis will focus on the idea that tourism, culture and heritage, perceived as competing entities, are also actors developing cooperation, in the process of globalization favouring adaptation, especially in metropolises. The observation will be done through the Montreal model of cultural and tourist metrópolis.Key words: Cultural Metropolis, Metropolitan Tourism, Heritage, Culture, Coopetition. ResumenLa práctica del turismo urbano se ha renovado a partir de los años 80, a través de nuevas relaciones entre el turismo y la metrópoli. Hemos pasado de la ciudad histórica como atractivo turístico tradicional a la metrópoli cultural y al turismo metropolitano. La cultura y el patrimonio parecen estar menos asociadas con el producto turístico tradicional y más con el estatus de una metrópoli, la de la metrópoli cultural. Nuestro análisis tratará sobre la idea de que el turismo, la cultura y el patrimonio, percibidos como entidades que compiten entre ellas, son también actores que desarrollan una cooperación, en un proceso de mundialización que favorece la adaptación, especialmente en las metrópolis. La observación se llevará a cabo a través del modelo de Montreal como metrópoli cultural y turística.Palabras clave: metrópoli cultural, turismo metropolitano, patrimonio cultural, cultura, coopetición.
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