The green building movement has overcome formidable, technical, and economic hurdles in recent years, yet adoption of green building practices within the design and construction field remains low. Major corporations now offer products and services at a scale that is bringing costs down to competitive levels, but environmental sustainability in building design and delivery remains at the early stages of the adoption s-curve. This article argues that environmental progress in the building design and construction industry will continue to stall if the significant social and psychological barriers that remain are not addressed. After surveying the three levels of barriers—individual, organizational, and institutional—the article concludes with strategies for overcoming them. Seven specific strategies are elaborated, namely, issue framing, targeting the right demographic, education, structural and incentive change, indemnifying risk, green building standard improvements, and tax reform.
What is it about the term ‘design’ that facilitates the emergence of interdisciplinary interactions even though the term may hold different meanings for those involved? To address this question, we analyzed the vocabularies, practices and orders of worth proposed by the members of an interdisciplinary Center for Design. Our analysis revealed similarities and differences in the meanings accorded by these individuals to the term design. The analysis also revealed an awareness on their part that their notions of design were incomplete, and that they had to rely on the inputs of others. Such reflexivity was an important factor in fostering meaningful interactions between these individuals. Based on these findings, we argue that design is an interactive boundary object, which enables different meaning structures to co-exist and co-inform actors from multiple disciplines and domains. Within such a view, the emergence of interactions occurs not despite but because of the diversity of views about the notion of design itself.
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