Young people spend an increasing amount of time in front of a screen, developing new forms of content consumption and production. In this context, the so-called YouTubers emerge. They are the new actors of the information society, who acquire prominence specially in the creation of audiovisual content. This article studies the narrative of YouTubers and the media competition behind the process. To accomplish this task we have selected the 10 most relevant young YouTubers in the Andean Community (Bolivia, Colombia, Ecuador, and Peru), ranked by number of followers. Their products were analyzed with the following criteria: the narrative that they use, the impact that they generate, and the media competence that they demonstrate. The research we have made is descriptive and uses a mixed-methods approach, which employs technical datasheets that collect general information on the channels studied and the impact of their accounts. In general terms, we have observed that the videos contemplate new standards, which are not related to the contents of traditional media; the narrative is self-referential and through it, YouTubers manage to identify with niches of younger audiences, that can see in them similar life experiences. An interesting aspect is that a good part of the language used is violent and even foul, considering that young people are a vulnerable population group on the internet. Finally, the use and mastery of technological tools is evident on YouTubers, as well as the interest in self-training in content production processes.
Nowadays, the impact of Information and Communication Technologies on society is a fact, and education is no stranger to this reality. One of the main platforms that currently has a great impact within the educational field is YouTube, where the figure of the educational YouTuber or edutuber stands out. The objective of this paper is to find out which are the most relevant edutubers in both, the Andean Community, and Spain. To this end, a mixed methodology has been used, combining both qualitative and quantitative strategies to analyze a total of forty channels, twenty of them from the Andean Community, and twenty from Spain. Among the results obtained, it is worth mentioning that the ages of the edutubers analyzed are from 23 to 50 years old. Educational channels are under construction and have not yet reached the level of subscribers of other types of channels. In conclusion, it is important to highlight how, through edutubers and their channels, education and the way in which students approach it are changing.
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