This research aims to better understand air travelers' expectations concerning the dimensions of rapid travel options. The analysis proposed an adaptive model that incorporates the advantages of self-check-in kiosk, perceived ease of use and perceived usefulness, passenger attitude, and behavioral intentions. An online survey study was carried out in Indonesia using purposive surveys, and there are a total of 600 valid answers. All hypotheses are acknowledged and verified by empirical results. Travelers do not automatically establish optimistic expectations or prefer to take advantage of an auto check kiosk because the facility is easy to use. Their mindset and expectations are defined by their belief that self-checking advantages are useful. While experienced passengers do not see using self-checking kiosks as an obstacle, it has been found that the perceived usefulness effect has a substantial influence on passengers 'attitudes.
Since 2000’s content marketing began to develop and become a buzzword lately. Nowadays, content marketing is a standard practice of business and one who do not use that will be left behind. The current democratization of information is expressed mainly through User-Generated Content (UGC), so that the media model becomes more user-centric. This study attempts to discuss the effect of UGC on consumer-based brand equity (CBBE) through involvement. UGC in this study is represented through variables that motivate it, namely co-creation, empowerment, community, and self-concept. The population in this study is Top Brand lipstick consumers who have watched the UGC of those brands. Data was collected using questionnaire that distributed online and 121 data were obtained. After analyzed using SEM PLS, the results are: 1) co-creation has positive effect on involvement; 2) self-concept has positive effect on involvement; 3) involvement has a positive effect on CBBE; 4) UGC has a substantial influence on involvement; 5) UGC and involvement have a moderate influence on CBBE.
Keywords— brand equity; consumer-based brand equity; content marketing; involvement; user-generated content
This research was conducted to determine the comparison of Debt to Equity Ratio (DER) and Price to Book Value (PBV) between State-Owned Enterprises (SOEs) and private companies that have been listed on the Indonesia Stock Exchange in the category of Building Construction Sub Sector. The problem that often occurs was conducting fundraising through debt which causes high DER levels. However, from previous studies it was known that there is a positive relationship between the DER and PBV. This research was conducted qualitatively with analytical descriptive methods and used secondary data obtained from the IDX. The results showed that the DER level of SOEs was greater than private issuers and the industry average, and the PBV of SOEs issuers was smaller than PBV of private issuers and the industry average. The DER level was inversely proportional to the PBV level, and contradict with the previous studies.
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