This research aims to describe components and relationship models of a business organization’s innovation management model affecting the innovative behaviour of executives of hotels’ human resources. An empirical study was conducted on 4- to 5-star hotels in Phuket Province seeking to become sustainable businesses by increasing the efficiency of performance and setting guidelines for hotel businesses to form a performance model relating to administration and human resource development in the midst of ongoing environmental changes. Questionnaires were used to collect data from 405 human resources executives of 4- 5 stars hotels in Phuket Province, Thailand. The data analysis first involved applying descriptive statistics and then adopting Pearson correlation analysis, confirmatory factor analysis and structural equation modelling. The results show that innovative behaviour has had a positive effect on task performance and that causal factors including valuable human resources,transformational leadership, and innovation atmosphere have had a direct positive impact on innovative behaviour. Furthermore, we found positive direct and indirect effects on task performance.
<p><span lang="EN-US">Digital games are a powerful tool for the presentation of food cultural heritage. A digital game was designed and developed to raise and enhance young people’s interest in and knowledge of Thai food cultural heritage, currently an under-researched field. The platform game was played on a mobile device and required the collection of food ingredients appropriate to popular cuisine in four Thai regions while overcoming obstacles. A sample (N=61) of young people (mean age=19 years) played the game, and the differences in their pre and post-test knowledge of and interest in Thai food and its cultural heritage were analyzed. The findings showed a highly significant increase in interest in and knowledge of Thai food cultural heritage, and did so despite the opinion of some participants that learning games were less interesting than conventional games, or that games were not a good way of raising interest in cultural heritage.</span></p>
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