SUMMARY:The purpose of this study was to describe anthropometric characteristics and body composition of elite soccer and volleyball players as well as to make comparisons between them. Seventy-one males were enrolled in the study, divided into three groups: twenty-six soccer players, fourteen volleyball players and thirty-one healthy sedentary subjects. All subjects were assessed for the anthropometric measures required for the calculation of body composition variables, using the standardized procedures recommended by established literature. Data was analyzed using SPSS and the descriptive statistics were expressed as a mean (SD) for each variable, while the ANOVA and LSD Post Hoc tests were carried out to detect the effects of each type of sport. The results showed that a significant difference was found for body height, body weight and body mass index as well as for all three of the body contents measured (muscle, bone and fat) among the groups. Volleyball players were significantly taller than soccer players and the subjects of the control group, while soccer players were significantly heavier than volleyball players and the subjects of the control group. Hence, the subjects of the control group had significantly higher body mass index when compared with other counterpart. The muscle contents in soccer players were significantly higher than that of all other subjects. On the other hand, the bone contents in soccer players were only significantly higher than the bone contents in the subjects of the control group. Lastly, the fat content in the body of all groups in this study was significantly different and soccer players had the lowest percent of the fat content, while the subjects of the control group had the highest. Therefore, these findings may give coaches from the region better working knowledge and suggest to them to follow recent selection process methods and to be more careful during the recruitment.
SUMMARY:This research analyzes the techniques involved in basic turn in relation to anthropometric characteristics of subjects. The aim of this study was to determine the difference in the technique of basic turn performance in relation to anthropometric characteristics of subjects. In a sample of 30 students, average age 22 years, male, measuring by 12 anthropometric measures and a situational-motor test was carried out. Alpine skiing technique was assessed through primary windings, the technical element of skiing which is present in the basic form of skiing. Based on these results, we can conclude that, the differences are established and boundaries are clearly defined in the level of adoption of the basic turn techniques between subsamples in relation to anthropometric characteristics.
The main goal of this research is to determine the partial quantitative differences in the motor abilities of students aged 13 - 15 years, athletes and non-athletes. For the realization of this research, a sample of 170 students was treated, of which 70 regularly attend physical education classes and engage in other physical activities (athletes) and 100 students who do not engage in any sport except regular physical education classes (non-athletes). In research we used 16 variables to assess basic motor skills that cover the study area well. To determine the partial quantitative differences at the univariate level between the respondents in motor skills, analysis of T-test results for small independent samples was applied. In order to determine the differences between the examined groups, multivariate analysis of variance (MANOVA) and univariate analysis of variance (ANOVA) was applied. Based on the obtained results, it can be concluded that the partial statistically significant quantitative differences between respondents in motor skills, as well as differences between the groups of students.
Rezime: Turbulentno tržišite, koje će u budućnosti biti sve dinamičnije, zasniva se na tesnoj saradnji kompanije (brendova) sa svojm kupcima. Imati prestižan brend i verne potrošače cilj je kome teže svi učesnici na tržištu. Međutim, mnoge kompanije nisu u stanju da predvide i planiraju proces upravljanja brendom već ostaju na površnom shvatanju brendiranja kao jednostavnom procesu kreiranje imena, slogana i dizajna proizvoda. Ukoliko brendovi uspeju da ostvare emocionalnu vezu sa kupcem, onda je put za ostvarenje poslovnog uspeha i maksimiziranje profita otvoren. Sve veći broj kompanija shvata važnost i neophodnost brendiranja. Uvidevši da se dobra reputacija i pozitivan imidž odražava na poslovni uspeh, kompanije u poslednje vreme sve više posvećuju pažnju ovoj problematici. Ključne reči: tržište, brendiranje, emocionalno brendiranje, proces upravljanja brendom, maksimiziranje profita. 1. UVOD Na sve zahtevnijim tržištima, uspeh poslovne strategije kompanije zavisi od ostvarenja konkurentske prednosti. Funkcije marketinga, istraživanja tržišta i brendiranje predstavljaju ključne faktore u nastojanju kompanija da izgrade kvalitetan odnos sa svojim korisnicima/potrošačima. Ukoliko se zasniva na kvalitetnim podacima o potrošačima, brendiranje može da pomogne u povećanju prodaje i stvaranju poverenja potrošača. Smatra se da najznačajniju funkciju marketinga čini upravo izgradnja brenda. Proces stvaranja brenda je kompleksan, dugotrajan i zahteva postojanje jasne brend strategije, koja treba prevashodno da se zasniva na zadržavanju kupaca, a ne na njihovom pridobijanju. Izgradnja uspešnog brenda zasniva se na komunikaciji, koja može biti usmerena eksterno ili interno.
The main goal of this research was to determine whether there is a statistically significant difference in the anthropometric characteristics of fourth grade elementary school students, who live in different demographic environments in Montenegro. The research was conducted on a sample of 120 students, fourth grade elementary school, male (60 students from urban areas and 60 students from rural areas). To measure anthropometric characteristics, 12 measures were applied (Body height, arm length, leg length, shoulder width, elbow diameter, knee diameter, body weight, upper arm circumference, lower leg circumference, skin fold of the back, skin fold of the upper arm, skin fold of the abdomen). After conducting research with the application of appropriate statistical procedures: descriptive analysis, multivariate analysis of variance (MANOVA) and analysis of variance (ANOVA), it was noticed that there is a statistically significant difference in the treated space of anthropometric characteristics. Boys from rural areas are more dominant than boys from urban areas in the longitudinal and transverse dimensionality of the skeleton and in volume on certain body segments, and boys from urban areas are more dominant than boys from rural areas in body weight and subcutaneous fat, which puts them at risk for obesity.
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