Internationalization of higher education has undergone significant change in the current scenario. The approach to traditional internationalization which was based on international co-operation and rarely a profit making activity were at the center of traditional internationalization has changed significantly from the last two decades. Emergence of the new phase of internationalization of higher education is characterized by self-economic interest of maximizing profit and capturing student market by expanding institutional reach in other countries. The intention of students to go abroad and the functioning of universities has changed substantially in the current scenario. The governance by comparison and competition for international students has made radical change in the governance of institutions. The remaining work is done by the globalization of higher education, essentially motivated by profits rather than by either government policy or goodwill. The observed competition in recent decades in the international higher education market has led to the marginalization of teaching-learning, which is assumed to be the central role of educational institutions. The central focus of the present article is to trace the change in internationalization of higher education in general, with special reference to student mobility and how it is changing the role of educational institutions in the new phase. In connection with this, the present article aims to contribute to the body of knowledge under the broad head of internationalization of higher education.

In recent years, the overall context of global mobility has significantly changed, so has the strategies to attract international students. What we observe now is the changes in strategies and the emergence of new host countries and increased opportunities for studying abroad. In an intense competitive environment of global higher education market, host countries are targeting students from Asian origin in general and Indian students in particular. Increasing competition for international students has caused complexities in choices and decision-making process adopted by students. It is observed that the new student body of a middle-class segment are also becoming a part of mobile students. This pattern has deepened the element of heterogeneity among students going abroad. There is direct implication of these changes for the countries particularly in the area of recruitment and retention and strategic international student marketing. This article explores the decision-making process of different segments of students. The methodology of the article involves a sample of 362 prospective and 55 currently abroad Indian students. For the analysis of the data, a binary logistic regression model has been used. Findings of this study will provide an understanding of push and pull factors driving mobility of Indian students. This article will provide international students' recruiters a better understanding of choices made by the students and how to use different marketing strategies.

During the last decade education worldwide has experienced massive changes ranging from domestic market inauguration to the internationalization. In due course of time, there has been a great urge for restructuring the education system to make it internationally comparable ensuring economic benefit. The developed countries have dominated through the process and have been able to reap the benefit of internationalization of higher education. It is to be noted that the developing countries are forced to accept the negotiation of the developed countries to get support in turn. At the same time it may also be noted that there exists an inverse relationship between domestic gross enrolment ratio (GER) and outward mobility ratio (OMR) and the other developing countries have resorted to importing education services to supplement their domestic capacity. The present paper articulates the current nature of the internationalization of higher education through analyzing the indicators related to it. The paper establishes the inverse relationship between GER and OMR. It also attempts to provide policy implication by highlighting facts related to the process.

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International student mobility is the core element of the internationalization of higher education. In recent years, a significant change has been observed in the outlook of individuals which is giving a boost to this phenomenon. Within this context, the present chapter analyzed the phenomenon of international student mobility through different approaches by providing critical outlook. An attempt has been made to list the important determinants which influence the decision-making process of international students.