Amazon is well known for its disruption of the well-established industries through technological innovation and for the mass scale. It is one of the world's largest ecommerce marketplace. Jeff Bezos had founded Amazon on the July 5, 1994, in Bellevue, Washington. The company was initially started as an online marketplace for books but later expanded to sell electronics products, software, video games, apparel, furniture, food, toys, and jewelry products as well. In 2015, Amazon surpassed the Wal-Mart as one of the most valuable retailers in the United States by market capitalization.In 2017, Amazon had acquired Whole Foods Market for $13.4 billion, which vastly increased Amazon's presence as a brick-and-mortar retailer. In 2018, Bezos announced that this process is two-day delivery service, Amazon.com's product lines available at its website include several media (books, DVDs, music CDs, videotapes and software), apparel, baby products, consumer electronics products , beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewelry, watches, lawn and garden items as well.Customer Satisfaction is represent as the buzzword used by the business people for the success of organization in the present days.The research had focused on the purchasing pattern of the consumers, to evaluate the satisfaction level of services provided by Amazon, Customer loyalty and their expectations is usually viewed as the power force of the relationship between the attitude of individual's relative and repeat patronage. Customer can buy anything from online such as books, household's product, toys, hardware and software etc. Moreover, in just few decades the Internet has become more popular to the adult and young shopper because the Internet offers significant advantages to them.Customer loyalty is considered as one of the most over used phrases in business today. For fulfilling these objectives, the descriptive research design has been used. The data from the multiple respondents have been collected. The survey involved gathering a wide information about the company, its products, customer satisfaction and the impact of various competitive firms on the company. Shoppers can easily visit the web site and shop just sitting in form of computer. Ability of the Internet contains wide range of collecting information, supplying a service or purchasing a product Amazon should work towards them so that it can increases its customers and finally profit.