O processo de difusão de novas tecnologias tem transformado o atual cenário empresarial, uma vez que ameaça a sobrevivência de empresas e promove novos mercados. Para enfrentar novos desafios, portanto, empresas apóiam-se na inovação tecnológica para capturar mercados e criar vantagens competitivas. Entretanto, a despeito desse esforço, é necessário o incentivo por parte do Poder Público nas empresas. O presente artigo trata de um estudo de caso realizado num município inovador (Santa Rita do Sapucaí, parte integrante do "Vale da Eletrônica"), objetivando compreender o papel do Poder Público na promoção da inovação tecnológica em uma incubadora de empresas. A pesquisa conclui que a parceria entre o Poder Público e a incubadora de empresas pode ser uma tentativa de amenizar o problema de desemprego estrutural vivenciado no Brasil, além de propiciar vantagens para as empresas abrigadas e para a economia da região, uma vez que produz pesquisa e desenvolvimento econômico e social.
The process of diffusion of new technologies has transformed the current managerial scenery, threatening the survival of companies promoting promotes new markets, and making accumulated competences obsoletc. To face new challenges, therefore, companies draw on the technological innovation to capture markets and to create competitive advantages. However, despite of such effort, government support is also necessary. The present article is based on a case study of the innovative municipal district of Santa Rita do Sapucaí, in the Southeastern state of Minas Gerais, part of the "Electronics Valley". The article aims at generating understanding of the Role of government of the government in promoting technological innovation in an incubator of companies. The research concludes that the partnership between government and the incubator of companies can be an attempt to softening the problem of structural unemployment in Brazil, besides providing advantages for the sheltered companies and for the economy of the area, once it produces research and economical and social development
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