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Through the years, the United States Armed Forces has advertized to the citizens of America in times of peace and war. The present study explores the attitudes and intentions regarding the military by two groups of study participants during the United States' active engagement in Afghanistan and Iraq. One group of participants viewed a military ad and one group was asked to recall a military ad. Mediation analysis revealed partially mediated relationships among attitude toward the ad, attitude toward the military (where the military has "brand" characteristics), and the discussion of one's own intention to enlist in the armed forces as well as one's intention to recommend enlisting to friends and family. Post hoc analysis indicated that sex has a strong direct effect on enlistment discussion intentions. Implications of these findings are discussed.

The philosophy of the National Cancer Institute's (NCI) Cancer Information Service (CIS) staff training program is based on the premise that a solid relationship exists between staff performance and training. As a leading edge organization and the premiere cancer information service in the world, the CIS provides more training to its staff than many organizations. This factor is in part responsible for the program's success over the past 30 years, during which time the staff training program was revised to reflect a more comprehensive, performance-based approach. This paper describes the development of the curricula and the standards that are the foundation of the CIS program.

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