Abstract:The study utilises the decomposed of theory of planned behaviour (DTPB), to understand the consumer behaviour in relation to the applications of mobile banking. The model is empirically tested using an online survey from a convenience sample of 404 respondents, and analysed using structural equation modelling. The study concluded that consumer attitude towards using m-banking is impacted by relative advantage and compatibility. Complexity however does not play a significant role in influencing attitudes. Subjective norms are significantly influenced by social influences. The findings show that behavioural intention can be explained through attitude and perceived behavioural control. Moreover, subjective norms do not influence behavioural intention for adoption. The findings extend our understanding of the most important antecedents of consumer adoption of m-banking by synthesising theories from the related literature.
This study aims to measure the Influence of Political-Legal forces, which both are elements in the marketing external environment, on Jordanian exporting performance. The researchers employed the experimental approach in conducting the study and the applications of this approach including statistical analysis of data collected for the field study. The population of the sample comprises marketing managers in Jordanian exporting companies. Questionnaires were distributed over a convenience sample that amounted to (50) respondents. The researchers found that political and legal factors hold an effect on the Jordanian exporting performance. The effect of political and legal factors on the Jordanian exporting performance does not vary according to the marketing manager's educational level and marketing manager's working experience. The study suggests that the concluded pyramid to be treated as a point of reference to Jordanian decision makers when attempting to encounter or avoid the threats posed by political and legal factors on the exporting performance.
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