Kebudayaan Bali memiliki peran penting bagi citra dan competitiveness Bali dalam industri pariwisata global dan unsur-unsur budaya telah digunakan sebagai ikon pemasaran pariwisata. Namun demikian, dalam perjalanan kepariwisataan di Bali, motivasi wisatawan berkunjung beragam karena banyaknya alternatif aktivitas wisata ditawarkan di Bali. Di sisi lain, perkembangan teknologi komunikasi merubah trend wisatawan mempersiapkan perjalanan wisata melalui pencarian informasi dengan merujuk ke rekomendasi dari sosial media secara online, salah satu yang populer adalah travel review forum. Tulisan ini bertujuan untuk mengetahui brand knowledge wisatawan tentang Bali melalui mediasi online travel review platform. Penelitian ini merupakan penelitian kuantitatif. Pengumpulan data dilakukan melalui survey dengan kuesioner online sebagai instrument penelitian. Analisis data dilakukan menggunakan metode Spearman Rank Correlation. Hasil penelitian menunjukkan bahwa eWOM, khususnya online travel review memiliki hubungan yang kuat dan positif terhadap brand knowledge wisatawan bahwa Bali merupakan destinasi wisata alam. Sebaliknya, hubungan yang lemah dan negatif terjadi antara eWOM terhadap brand knowledge wisatawan tentang Bali sebagai destinasi wisata budaya.
This reseacrh aims to analyze the correlation between the exposures of violent scenes in Grand Theft Auto V towards aggressive behavior in teenagers, by posing a central question: how does violence scenes in this game relate to aggressive behavior in teenagers? By using associative quantitative research methods, this research is done through literature study and collecting data in the form of questionnaires. A total of 150 participants who aged 17 to 19 years old and have played Grand Theft Auto V agreed to participate as a respondent. Based on the research, the media exposure dimensions that have been formulated are Frequency, Duration, and Intensity. Aggressive behavior as a form of a teenager’s response to violent scenes has four dimensions: physical aggression, verbal aggression, anger, and hostility. The results of this research indicate that there is a correlation between the exposure Grand Theft Auto V violent scenes towards aggresive behavior in teenagers, with a correlation value of 0.386 which is classified as low. Through this, it can be interpreted that exposure towards Grand Theft Auto V violent scenes contributed 38.6% to aggressive behavior in teenagers.
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