The practice of Hindu marriages in Bali has been unknowingly hit by the name pop culture, or in lifestyle terms as pre-wedding photos. The wedding customs of the Hindu community in Bali as a local tradition or local culture that previously did not recognize the term pre-wedding photos began to be inserted and produced through materialistic discourses and practices. Pre-wedding photos encourage the presence of an element of hyperreality from the millennial lifestyle that is mixed by digital and virtual spaces, as a trend of 'futuristic', 'replica', and 'copy' which has actually surpassed reality itself since its presence in 1996. The research is located in Bali and uses qualitative methods. The problems studied include (1) why there is a tendency for hyperreality in pre-wedding photos; (2) what are the forms of hyperreality of pre-wedding photos in Bali; (3) what are the implications of the hyperreality of pre-wedding photos in Bali. In general, this research is to deconstruct what is behind the pre-wedding photo phenomenon and reveal facts that can provide an overview of knowledge and understanding of its relationship with the hyper-reality of pre-wedding photos in Bali. The analysis of this research uses several theories, namely hypersemiotic theory, deconstruction theory, and commodification theory. The results show that (1) the factors that cause hyperreality in pre-wedding photos are lifestyle factors, commercial industry factors, globalization factors, and the factors of negotiation between photographers and clients (brides); (2) forms of hyperreality in pre-wedding photos in Bali show visual engineering, cultural fabrication, love accentuation, hybrid identity, parody and reinterpretation of style; (3) the implications of the hyperreality of pre-wedding photos in Bali show three implications, namely the implications of aesthetic innovation, the implications of an unstable commercial industry, and the implications of shifting meaning. What is presented in the pre-wedding photo phenomenon is a celebration of desire (symbol sales) in various manipulative ways and various supporting media. Keywords: Hyperreality, pre-wedding photos, Hindu community, Bali
Campaign in principle is a process of individual or group communication activities institutionalized and aims to create a certain impact. Political contestation at this time currently uses various media as mass communication. One of the most widely used media communications in political campaigns is portrait photos. In a portrait photo that is seen is the protrusion of a figure in a picture frame. Portrait photos are widely used in today's political campaign media and appear to be a mandatory element in campaign media. Its almost certain when there are political activities such as general elections, presidential elections and others, campaign media that display portraits of political figures can be found in strategic public places. Usually photos that are selected or set to be communicative and the appearance of the expressions from political figures sparks smiles and laughter to gain sympathy from their constituents. The form of portrait photos in campaign media appears in various mediums such as banners, billboards, pins, stickers, posters, t-shirts, and others. The communication that is built in the portrait photo media is non verbal communication that requires viewers to see visuals or images. This become interesting to study because portrait photos are not enough to only be read as visual that display personal figures but can be seen from a social angle because their presence functions as signs and illustrative elements.
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