Indonesia E-commerce transactions contributed to GDP of IDR 125 trillion in year 2017 and will be estimated to increase by IDR 910 trillion in 2022. The fierce competition among the sellers require seller to provide a competitive advantage in order to increase revenue. Competitive advantage can be gained by the trust of customers who are willing to repurchase online. In this study, we examine how trust affects online repurchase intention by eliciting the interests that buyers receive when making transactions and seeing the existence of the application of gender differences. The study was conducted using a questionnaire using Google forms on 114 respondents. The findings of this study result that customers intend to repurchases online based on the trust eventhough it has risk, without any difference between man and woman as customer behavior.
As technology develops, service users who utilize technology have increased along with the emergence of mobile phone application-based services such as social media, online games, and entertainment. However, technological developments are different from growth in the service sector. The RI service sector's productivity is relatively lower than other countries in ASEAN, where Indonesia is still struggling in the traditional service sector such as construction and trade. Digital marketing is one of the disruptive changes that significantly affect the image of a product. So the need for research on how effective strategies for the service sector are specifically for millennials. The purpose of this study was to determine the effect of social media and eWOM on millennial intentions to purchase online travel agent products and to analyze whether firm reputation moderates the influence of social media and eWOM on millennial intentions to purchase online travel agent products. Data collection was carried out using Google form on 270 millennials in Jabodetabek. Hierarchical regression analysis shows that social media and eWOM influence millennial intentions to purchase online travel agent products. Beside, firm reputation only moderates the influence of social media and eWOM on millennial intentions to purchase online travel agent products.
This study aims to factors that affect brand awareness and brand positioning on PT X products. The research method used survey with data collection through questionnaire. Quantitative data analysis using SEM-PLS. The results showed that brand identity, brand personality, brand communication each partially significant effect on brand awareness. Then, brand awareness has a significant effect on brand image, and brang image significant effect on brand positioning. In conclusion, consumers give a positive perception on brand PT X so that consumers are interested to use it.
Pandemi Covid-19 mengubah rutinitas pembelian kebutuhan sehari-hari sehingga konsumen merasakan berbagai pengalaman dalam berbelanja secara online. Dampak kepercayaan dan kemudahan dalam bertransaksi menimbulkan keyakinan dalam berbelanja sehingga konsumen memiliki niat pembelian kembali, namun adanya kepercayaan dan kemudahan penggunaan ini akan dilihat perbedaan secara jenis kelamin apakah terdapat perbedaan antara laki-laki dan perempuan. Penelitian ini dilakukan dengan metode survey dengan cara menyebarkan google form pada 105 konsumen toko online “X” yang dipilih dengan teknik purposive sampling. Data yang terkumpul kemudian dianalisis dengan hierarchical regssion analysis. Hasil penelitian ini menunjukkan bahwa trust berpengaruh terhadap online repurchase intention, ease of use berpengaruh terhadap online repurchase intention, pengaruh trust terhadap online repurchase intention dimoderasi oleh gender, dan pengaruh ease of use terhadap online repurchase intention tidak dimoderasi oleh gender.
Charcoal is an active substance that is beneficial for health, now a trend is starting to be used as a mixture of processed food that adds aesthetics. Donuts are one of the processed products that are researched and have the opportunity to become a business among other products since the growth in business opportunities in The food and beverage sub-sector contributed more than one third of the GDP of the non-oil and gas manufacturing sector in the first Quarter of 2018, amounting to 35.39%, is the biggest contributor compared to other sectors. The charcoal donut has men and women between range 15 - 45 years, consumers who like sweet snacks, have a healthy lifestyle, and live in the Jabodetabek area become a potential targeted market. As counted, financial projection with total initial funding requirements and required working capital are Rp. 58,107,500 in total and projected profit in 2020 is estimated Rp. 21,646,000 and increased to Rp. 445,330,500 in 2024.
Untuk mensukseskan Program Vokasi Pemerintah Bagi Lulusan Sekolah Menengah Kejuruan (SMK) dan lulusan Sekolah Menengah Atas (SMA), Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya (FEB UAJ)dan Yayasan Bulir Padi berinisiatif untuk menyelenggarakan pelatihan vokasi bagi lulusan SMA/K. Peserta pelatihan berjumlah 9 orang dan dilaksanakan di FEB Unika Atma Jaya pada 26 dan 27 Juni 2019. Pelatihan difasilitasi oleh dosen-dosen FEB Unika Atma Jaya dengan menggunakan metode diskusi, bermain peran, menonton film, dan praktek. Hasil evaluasi menunjukkan bahwa materi, fasilitator, penyelenggaraan, dan fasilitas pelatihan mendapat penilaian yang baik dari peserta. Selain itu, hasil observasi dan wawancara dengan peserta menunjukkan bahwa mereka sangat antusias dan aktif dalam proses pembelajaran dan menyatakan bahwa pelatihan memberi wawasan/ilmu pengetahuan yang sangat berguna untuk para calon pencari kerja.Kata kunci: bahasa inggris,kearsipan, pelatihan vokas
Purpose - study aims to analyze the role of trust and gender on the indirect effect of social media and EWOM on millennials' loyalty to OTA.Design/Methodology/Approach - The research method used was a survey with the google form as its research instrument - a total sample of 465 millennials selected through the purposive sampling technique. The collected data were then analyzed using the macro process for SPSS model 14.Findings-results show a direct effect of social media, EWOM, and trust on millennials' loyalty to OTA. Likewise, there is a direct influence of social media and EWOM on trust. Furthermore, the indirect effect of social media and EWOM on millennials' loyalty to OTA was mediated by trust. Finally, gender didn't moderate the indirect influence of social media and EWOM on millennials' loyalty to OTA through trust.Novelty/Value-Previous studies have analyzed the effect of indirect social media and EWOM on customer loyalty and purchase-decision involvement through trust. The current research seeks to deepen the analysis of these studies by including gender as a moderator of the indirect effect of social media and EWOM on customer loyalty through trust, so this research tries to integrate moderation analysis and mediation analysis into one research model. AbstractTujuan - penelitian bertujuan untuk menganalisis peran kepercayaan dan gender pada pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA.Desain/Metodologi/Pendekatan - penelitian yang digunakan adalah survei dengan instrumen penelitian google form - total sampel 465 milenial yang dipilih melalui teknik purposive sampling. Data yang terkumpul kemudian dianalisis menggunakan proses makro untuk SPSS model 14.Hasil temuan - menunjukkan pengaruh langsung media sosial, EWOM, dan kepercayaan terhadap loyalitas milenial terhadap OTA. Demikian juga, ada pengaruh langsung media sosial dan EWOM terhadap kepercayaan. Selanjutnya, pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA dimediasi oleh kepercayaan. Terakhir, gender tidak memoderasi pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA melalui kepercayaan.Novelty/Value - Penelitian-penelitian terdahulu telah menganalisis pengaruh tidak langsung social media dan EWOM terhadap customer loyalty dan purchase-decision involvement melalui trust. Penelitian saat ini berusaha memperdalam analisis penelitian-penelitian tersebut dengan memasukan variabel gender sebagai moderator pada pengaruh tidak langsung penggunaan social media dan EWOM terhadap customer loyalty melalui trust, sehingga penelitian ini mencoba untuk mengintegrasikan analisis moderasi dan analisis mediasi ke dalam satu model penelitian.
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