PurposeEnvironment-friendly behaviour is essential for a sustainable development. The study is an attempt to fill the research gap by analysing the mediating role of environmental sensitivity (ES) and environmental attitude (EA) on the relationship between environmental knowledge (EK) and environmental behavioural intention (EBI). It aims to investigate the direct as well as indirect relationship between EK, ES, EA and EBI.Design/methodology/approachThe data were collected from 466 university students representing northern region of India. The use of purposive sampling technique helped to reach the maximum number of respondents. The hypothesis was tested by applying partial least square structural equation modelling (PLS-SEM).FindingsIt was found that the relationship between EK and EBI was sequentially mediated by ES and EA. The study provides a model which would be instrumental in protecting the environment. It describes how the behaviour intentions of youth come into existence from EK.Practical implicationsThe study is quite useful for making training schedules regarding environment protection specifically for the students. The study has various implications for the society as well. As the young students are a significant part of the society, the social communities can use this model to understand the various needs of the youth. It is likely to provide additional EK to the youth. The tested model explains how EK converts into EBI. The government and non-government agencies can use the model for chalking out environment protection strategy at the local as well as national level.Originality/valueIt is believed that this is the first study of its kind which highlights the causal links between EK, ES, EA and EBI. No doubt, certain studies were conducted by ascertaining the relationship between two or three of these variables, but none provided an insight into the direct and indirect relationship between these variables.
Purpose This paper aims to study the mediating role of perceived environmental responsibility on the relationship between environmental sensitivity and pro-environmental behavioural intentions. Design/methodology/approach The sample of the study was 256 respondents. The snowball sampling technique was applied to reach the maximum number of respondents. The data was collected with three standardized scales. It was conducted on the general mass in the northern region of India. The hypotheses were tested by applying partial least square structural equation modelling (PLS-SEM). Findings The study exhibits a significant positive effect of environmental sensitivity (ES) on environmental responsibility (ER) and environmental behavioural intentions (EBI). Environmental responsibility has a significant positive effect on environmental behavioural intentions. As expected, environmental responsibility partially mediates the relationship between environmental sensitivity and environmental behaviour intentions. Research limitations/implications The study has tested the theory-driven hypotheses and confirmed the indirect effect of environmental sensitivity on environmental behavioural intentions. The sample of the study is mixed with various units such as students and professionals. The sample was not represented in any particular section of society. The responses of the respondents were measured at a five-point Likert scale. For better results, the seven-point Likert scale can be better. The study can be replicated in another region of India. Multi-group analysis can be a better scope of research in the future. The model can be compared based on demographic information, region, etc. Practical implications The government can rectify or make various policies on environmental protection based on the findings. The results can be useful for identifying training needs for the general mass. The study suggests that the government can organize various seminars on specific issues at the general platform. Overall, the study is also useful in policymaking and implementation regarding environmental protection. Originality/value As per the best of our knowledge, this is the first study exploring a causal link between environmental sensitivity, environmental responsibility and environmental protection conducted in India. The observed mediation effect of the ES on the EBI through ER adds new knowledge on the topic. As per the methodology point of view, the latest guidelines regarding PLS-SEM and mediation are followed, which can be useful for research in the future. Overall, the findings of the study exhibit an important contribution to the academic, methodology and general mass.
Since ancient times, plants have been used for their medicinal properties. They provide us with many phytomolecules, which serve a synergistic function for human well-being. Along with anti-microbial, plants also possess anti-viral activities. In Western nations, about 50% of medicines were extracted from plants or their constituents. The spread and pandemic of viral diseases are becoming a major threat to public health and a burden on the financial prosperity of communities worldwide. In recent years, SARS-CoV-2 has made a dramatic lifestyle change. This has promoted scientists not to use synthetic anti-virals, such as protease inhibitors, nucleic acid analogs, and other anti-virals, but to study less toxic anti-viral phytomolecules. An emerging approach includes searching for eco-friendly therapeutic molecules to develop phytopharmaceuticals. This article briefly discusses numerous bioactive molecules that possess anti-viral properties, their mode of action, and possible applications in treating viral diseases, with a special focus on coronavirus and various nano-formulations used as a carrier for the delivery of phytoconstituents for improved bioavailability.
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