India has been the leading producer and consumer of dairy products worldwide since 1998 with sustained growth in the availability of milk and milk products. Dairy activities form an essential part of the rural Indian economy, serving as a critical source of employment and income. The dairy market in India reached a value of INR 10,527 billion in 2019. As of 2020, approximately 4.2 per cent of India’s gross domestic product is due to dairy production. The present study was performed at Friendship Dairy and Agro Product Unit of Manipur to examine the product availability and performance and also to investigate the marketing strategies and analyze the marketing channels. Both primary and secondary data were collected for the study The major products of Friendship Dairy are pasteurized toned milk, pasteurized curd, ghee and paneer which are available in different packs and sizes. Highest net sales (Rs. 2,78,78,928.00) and profit (Rs. 5,04,442.00) of Friendship Dairy were recorded in 2018-19. Two prominent marketing channels were identified in the study and marketing channel comprising of Producer – Distributor – Retailer – Consumer was found to be dominant through which nearly 78 per cent of the milk and milk products were moved around the Imphal City. The firm has effective marketing strategies with respect to products, price and promotions, which may help them in running the enterprise successfully for a longer period of time.
Dragon fruit is a climbing cacti and a new introduction in India, also known as ‘The wondrous fruit of the 21st Century’ due to its neutraceutical properties. The study was conducted in Dream Dragon Fruit Farm in Nagaland state of India. To estimate the economics of the farm, investment feasibility analysis was performed. The Net Present Value was found positive (Rs. 2,08,29,478.00), which indicates worthy investment of the proprietor. Benefit Cost Ratio was also greater than 1 (2.04), which also favours the investment. Internal Rate of Return of 11.78 clearly indicates a sound financial position of Dream Dragon Fruit Farm and hence the liabilities of the farm could be met easily during any unexpected closure in future. There is a wide scope in taking up dragon fruit farming and with proper Government intervention can lead to massive success for the farmers and a boon for the whole country.
Integrated fish farming is a system of producing fish in combination with other agricultural/livestock farming operations centered around the fish pond. The study was conducted in Kalong-Kapili NGO of Kamrup (Metro) district of Assam with the objectives of evaluating the cost and return aspects of fish cum pig and fish cum dairy farming systems and identifying the more profitable integration model which gives optimum utilization of given resources. A total of 44 farmers comprising of 24 fish cum pig farmers and 20 fish cum dairy farmers were randomly selected for data collection. Based on data collected, economic analysis of the integrated farming systems were done by using various cost and return concepts. Total operational cost (Cost C) in fish cum pig farming (Rs. 554832.18) was found lower than fish cum dairy farming (Rs. 632267.66). Net income (Rs. 787609.42) and benefitcost ratio (2.42) were found higher in fish-pig integration, which clearly states that integrated fish cum pig farming is more profitable than integrated fish cum dairy farming.
Pineapple is one of the most important horticultural crops in Manipur. The present study was conducted in Senapati, Churachandpur and Imphal West districts of Manipur. The pineapple production was recorded highest in Senapati district, followed by Churachandpur district. Traditionally the farmers use to market their produce for fresh consumption at nearby markets; however with increase in the establishment of small and medium scale processing industries the new marketing channels has evolved in the state. Four important marketing channels have been identified for the trade of pineapples, out of which channel comprising of Farmer – Lalonbi/ Women trader – Retailer was found as the most dominant through which about 64 per cent of the pineapple moved. The average farm productivity and returns to pineapple growers remain low for past few decades due to many bottlenecks. Emerging processing industry in the state will help the farmers in increasing the shelf life of the produce. Moreover, there is a need to develop infrastructural facilities, especially in remote production areas, so that the produce could be reached the market immediately after harvest. Practicing mix cropping could be a big boost among the traditional farmers of the state in the days to come.
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