Recently, the market of E-Learning is soaring and is known as a new paradigm in modern education. E-Learning acts as a medium, consisting of several types of computers and electronic media that are communication tools as well as the Internet, which provides training and informative access on certain subjects. By using E-Learning students can attend online classes anywhere, regardless of time and place. Generally, E-Learning is more geared towards self-training and is ideal for individuals who work full-time but desire to further their studies. Thus, this study has been developed and integrated with factors leading towards the effectiveness of E-Learning as a tool in Teaching and Learning (T&L) approach. A quantitative approach was applied by using a self-administered distribution of questionnaire targeted at higher education students. Therefore, the outcomes of this research will help to provide insightful information to the current education system in Malaysia, particularly in crafting strategies to enhance the learning education for the country in general.
Abstract. The purpose of this paper is to highlight the branding efforts by Langkawi Island based on various slogans and taglines used from 1974 until present. Secondary sources such as government reports, destination marketing organization websites, brochures and previous studies were referred to identify those slogans. This paper argues that destination branding process is not as easy as most destination marketing thought. The process is complex and it may need involvement from various stakeholders such as local population and tourism operators. Based on the various slogans identified, this paper argues that too many slogans and taglines are used and thus they may create confusion among host population, tourism operators as well as the tourists in terms of what are the actual core values of the island. The paper concludes with a suggestion that an empirical research is needed to confirm whether all these slogans or brands used are endorsed and supported by the internal stakeholders (e.g. host community, tourism operators) as well as in agreement with what as being perceived by the tourists.
The Internet plays a significant part in the lives of people in the modern age of globalization as it influences the way people travelowing to its cheaper, easier, and efficient prices. Nevertheless, limited research has been conducted on the use of mobile phones or android among young tourists in booking and planning their travels. By taking the approach of quantitative methods, this pilot study aims to evaluate the reliability and validity of the instruments used to assess the factors influencing the use of travel mobile applications among domestic tourists in Klang Valley. In this study, atotal of 200 data samples were statistically analyzed using IBM SPSS 25. Preliminarily, experts’ evaluation was employed to examine the data content as well asthe reliability, validity, and normality of the data. Based on the findings, the reliability of the measuring instruments used in this study has beenassured and the data were proven to be rationally normal. Additionally, this study supports the instruments proposed for further research.
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