Background: The natural childbirth instruction program, which aims to reduce the cesarean section (C-section) rates in the country and pay attention to demographic policies, has achieved significant accomplishments in the short time span since it was implemented throughout the country. In the present study, the advantages and challenges of the implementation of this program have been analyzed. Materials and Methods: This qualitative study carried out with the participation of 32 knowledgeable individuals who were selected using purposeful sampling and snowball sampling methods among the personnel of Kerman University of Medical Sciences, and it's affiliated educational (university) hospital. The data were collected through semi-structured interviews based on the research objectives, review of texts, and experts' experiences. Data analysis was performed using content analysis method in MaxQDA software. Results: Data analysis provided the 5 main categories of implementation instructions' strengths, implementation instructions' defects, implementation instructions' achievements, implementation instructions' challenges and threats, and suggestions. Conclusions: Accountability in the system that provides health care services for pregnant mothers in public hospitals has been created through the implementation of the natural childbirth promotion package. If managerial barriers and executive and legal inefficiencies are followed up and suitable measures are taken for solving the intra-system conflicts, we can hope that the package, which has been one of the most serious efforts made by the Ministry of Health over the past decades to reduce cesarean delivery, will achieve significant accomplishments.

Background:This Study was aimed to study association of Motivation Academic Achievement with Emotional Intelligence and Life Quality of female Students of Bam University of Medical Sciences-2015. Materials and methods:This cross sectional descriptive-analytical study was conducted using the stratified random sampling, which 188 female undergraduate students of Bam University of Medical Sciences, in the academic year 2015 were selected. Research instruments were Hermen's achievement motivation questionnaire and emotional intelligence test Bradbry-Graves and Sf-36. To analyze data, T-test, Anova, Pearson and regression analysis were used by using SPSS version 20.Results: There were no significant differences between the variables of academic achievement motivation, emotional intelligence and quality of life in terms of demographic variables. Despite a significant relationship between the motivation of academic achievement and quality of life and emotional intelligence, regression analysis results showed that there was no significant correlation between the motivation of academic achievement and quality of life and emotional intelligence. Conclusion:The motivation for advancement is generalizable and training, so training courses for motivation development can be very helpful in this.