The research is research and development, which aims to describe the process of developing multimedia learning based on physics edutainment that fulfills the valid and effective criteria. The research design used was the DDDE model. The research subjects consisted of 2 lecturers and one teacher as a validator, 20 students as the trial subject, and one teacher as a respondent. Moreover, the research instruments included media validation sheets, educator and student response questionnaires, learning outcomes tests, and learning observation sheets. The data analysis technique by using the Aiken V index, descriptive statistics, and t-test. The results showed that the developed media was categorized as high validity for each component of validation, namely the elements of media, material, and language, with a validity index of 0.88. The developed media provided a positive effect on students in the learning process. The percentage sees it of students who gave a very positive response to the media was 55% meanwhile 30% gave a positive response. Furthermore, the results of the t-test analysis showed that the value of t count = 2.729> t table = 2.093. So, it can be concluded that the developed media were effective in the learning outcomes of students.
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