The Information and Communication Technologies (ICTs) brought new players to an environment that subverts industrial logic of communication, visibility and representation. The issue of digital inclusion is still latent, especially in developing countries, such as Brazil. However, with initiatives that facilitate access to technological innovations and ever cheaper devices, possession, remixing and distribution of information are no longer exclusive to large companies or mass media vehicles. Anyone with network access and knowledge about certain topics can generate content for various parts of the world. In this context of constant change, the media professional is faced with new challenges and, in order to gain competitive advantage in the labor market or in the academic environment needs to more adequately understand the technological environment in which he/she is inserted, topics that are discussed under the prism of computational thinking and digital literacy concepts, possible foundations for new paths of his/her activities.
The Information and Communication Technologies (ICTs) brought new players to an environment that subverts industrial logic of communication, visibility and representation. The issue of digital inclusion is still latent, especially in developing countries, such as Brazil. However, with initiatives that facilitate access to technological innovations and ever cheaper devices, possession, remixing and distribution of information are no longer exclusive to large companies or mass media vehicles. Anyone with network access and knowledge about certain topics can generate content for various parts of the world. In this context of constant change, the media professional is faced with new challenges and, in order to gain competitive advantage in the labor market or in the academic environment needs to more adequately understand the technological environment in which he/she is inserted, topics that are discussed under the prism of computational thinking and digital literacy concepts, possible foundations for new paths of his/her activities.
A Internet alterou as formas de relacionamento entre grandes empresas e públicos de interesse. Com o aumento do acesso mundial à rede, quebra-se a barreira do tempo e do espaço, gerando integrações e apontamentos de diversas culturas nas diretrizes comunicacionais das organizações brasileiras, fatos que estão ligados à interculturalidade. Profissionais de Relações Públicas – teoricamente formados para promover diálogo e realinhamento de estratégias – têm baixa inserção nas atividades relativas ao ambiente digital, como apontam duas pesquisas (quantitativa e qualitativa) apresentadas no artigo.
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