Purpose Considerable research has been performed to understand green consumption behavior. Given the emergence of this discussion, the purpose of this paper is to apply network analytical techniques to identify the main theoretical relationships regarding green consumption in the most relevant journals between 2000 and 2016. Design/methodology/approach This paper applies a fit-for-purpose systematic review using network analysis, which includes a screening of 4,049 articles published in 39 journals in the business and marketing subjects, ranked by the Q1 extract of SCImago Journal & Country Rank, accessed between March and July 2017. From 2000 to 2016, 216 articles were selected in 24 journals. The explored variables formed 21 categories. Findings Five network groups emerged according to the background theories used by green consumption studies: “Consumers’ and companies’ characteristics and actions,” “Consumer intentions, perceptions and their cognitive mechanisms,” “Environmental concern effects,” “Attitudes toward green expertise” and “Behavioral control”. The findings showed what variables have a central relevance to the network, being essential to explain green consumption phenomenon, exploring relations and pointing out gaps for future studies. Practical implications Based on the strongest connections between the network groups, practical implications are offered for marketers interested in developing actions promoting green consumption. Originality/value This paper identifies the main categories related to green consumption in a network analysis, showing its antecedents and consequents grouped in five clusters. These results indicate that there are relationships still awaiting further investigation.

The increasing inequality rate within countries worldwide makes social comparisons more evident. In seven experiments, we demonstrate that people comparing themselves to others in a superior socioeconomic position (upward comparison) judge that wealthier others should donate more time and money to charity. However, social comparison to others in an inferior position (downward comparison) does not always increase monetary donations. This discrepancy in prescriptions for monetary donations between those who make upward and downward social comparisons is driven by judgments about relative spare money; while people making upward comparisons believe that others have more spare money, people making downward comparisons only think they have more spare money, and should donate more, when reminded of their hierarchical position at the time of judgment. Low meritocracy beliefs exacerbate the difference between the prescriptions of how much oneself and others should donate given their socioeconomic position. This differential pattern among individuals making upward and downward social comparisons helps to propagate economic inequality. People making upward comparisons prescribe to wealthier others the responsibility to donate to charity, who in turn may not think they should donate more money. These findings have implications for charitable and non-profit organizations and contribute to research on social comparison, inequality, and judgments about monetary and time donations.

Drawing on consumer choice process and implementation theory, this study investigates how product (un)availability influences consumers shopping mind-set and the likelihood of purchasing a second unrelated product. Two studies were applied using a single factor experimental design with two conditions (product: availability vs. unavailability) on consumer’ purchase intention. The results demonstrate when the product is out-of-stock (i.e., unavailable) the propensity to purchase a second unrelated product is higher, compared to when the first product is available for purchase. This study contributes to the literature of the constructive choice process showing that product unavailability does not reduce the shopping implementation. Once a choice is made but not performed, consumers will try to implement their purchase intention in subsequent options. From a managerial perspective, this study provides possibilities for managers to redirect the shopping implementation to alternative options.

Objetivo: Essa pesquisa investiga como o governo de um país em desenvolvimento pode usar a análise de sentimentos nas mídias sociais para melhorar a comunicação durante uma crise nacional.Método: Coletou-se comentários dos cidadãos nos posts referentes a COVID-19 na página do Facebook do Ministério da Saúde do Brasil (N = 106.292). Os dados foram purificados e os comentários (N = 93.715) foram inseridos no software LIWC para a realização da análise de sentimentos.Originalidade/Relevância: Compreender a respeito das emoções vividas pelos cidadãos durante uma crise é um dos aspectos mais relevantes do presente estudo. Apresentamos que os vídeos tornam os sentimentos mais fortes e, também, impactam a percepção sobre os conteúdos publicados nas conferências de imprensa e nos posts informativos. Resultados: Os resultados demonstraram que os posts do governo na mídia social eram compostos por três categorias: informativos, coletiva de imprensa e prevenção. Posteriormente, os achados indicaram que os posts com vídeo (vs. foto) possuem efeito maior sobre emoções positivas, aspectos sociais, aspectos perceptuais, aspectos do trabalho e percepções sobre a morte dos cidadãos. Isso acontece porque, quando o governo usa vídeo (vs. foto), as pessoas têm mais clareza sobre o post que, consequentemente, aumenta a intensidade dos sentimentos.Contribuições teóricas/metodológicas/práticas: A presente pesquisa contribui, em uma perspectiva gerencial e prática, com a provisão de evidências a respeito de como os cidadãos se sentem durante uma pandemia e qual é a melhor maneira de atenuar seus sentimentos negativos. Contribui, ainda, com a aplicação da análise de sentimentos, método que vem crescendo nos últimos anos principalmente nas discussões a respeito de como os consumidores e as pessoas se sentem acerca de suas experiências de consumo e de sua rotina cotidiana. Logo, tal contexto pode se tornar útil para as estratégias de comunicação desenvolvidas pelo governo durante uma crise nacional.