If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.*Related content and download information correct at time of download. AbstractPurpose -The purpose of this paper is to contribute to the analysis and grasp of accessible tourism, from its present into a medium-term future. It provides a socio-anthropological approach. Design/methodology/approach -This paper uses the scenarios-planning analysis framework proposing four scenarios arising from the interaction of aforementioned driving forces. The author also use a trilemma to both form and evaluate scenarios. The criteria for the trilemma were (stakeholders, cooperation and prejudice). Findings -The strength of combining a new set of driving forces, namely, empathy, apathy, certainty in economic profits and fear of economic losses, which would enable to draw four plausible scenarios into the future of accessible tourism within a scenarios-planning framework. The significance is to provide "food for thought" to address the future through a range of different concepts.Research limitations/implications -The main limitation is the difficulty to obtain honest answers about why the lack of development of accessible tourism. Practical implications -Participant observation on both groups and individuals in vacation atmosphere. Also, in-depth interviews to different stakeholder representatives. Social implications -To try to explain to the stakeholders their wasted economic benefits and, at the same time, the opportunity of getting social prestige. Originality/value -The main value is about considering the interplay of social concepts as empathy, apathy, "aesthetic prejudice" and fear of losses or faith in profits.
RESUMEN Este artículo tiene como propósito presentar un análisis del escenario sobrevenido para el turismo tras la inexorable irrupción del coronavirus SARS-CoV-2 en todo el mundo. El examen se realiza desde una epistemología crítica, para abordar las paradojas inmanentes al turismo como constructo social, y propositiva ante la ubicua invocación de una transformación considerada urgente e ineludible. Sin embargo, cabe preguntarse si se dan los prerrequisitos necesarios para que esa transformación se materialice. El riesgo latente de una pandemia mundial se había llegado a insinuar en varias ocasiones hasta que finalmente cristalizó a partir del primer trimestre de 2020 extendiéndose de forma progresiva y dando como resultado un insólito escenario de dimensiones planetarias cuasi apocalípticas. El turismo ha mostrado, una vez más, su vulnerabilidad como sistema sujeto a múltiples contingencias internas y externas. La pandemia del Covid-19 ha sido el súbito detonante de una implosión que desvela al fenómeno turístico como un ídolo con pies de barro. Nos ha mostrado con fidelidad hiperrealista que “lo turístico”, aun sustentado por una poderosa industria multisectorial, globalizada y mundializada adolece de reactivos y engranajes para enfrentar embates semejantes. Esto nos lleva a concluir la necesidad de repensar el modelo de turismo actual eliminando sus contradicciones, y formular un nuevo paradigma post-pandemia que lo dote de mayor coherencia. Asimismo, es preciso reelaborar y reorientar las distintas narrativas de manera que confluyan en un discurso que se distinga por su impronta performativa. Para que se produzca esa catarsis la industria tendrá que preguntarse si está dispuesta a seguir con rigor las pautas de la sostenibilidad para evitar, o al menos reducir las consecuencias de crisis venideras. También la sociedad, y cada uno de nosotros, como potenciales turistas tendremos que preguntarnos qué hemos aprendido y cómo contribuiremos a la regeneración del turismo. Palabras clave: Covid-19, riesgo, vulnerabilidad, paradoja, sostenibilidad, regeneración, turismo.
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