The global economic recession with deepening regional and professional disonances is significantly reflected on the labor market opportunities. University graduates, who should get the attention, are at the forefront. Within the labor market, typical for its constant transformation, preferred and employers' (ie. commercial and non-commercial subjects) sphere requirements conflict with the quality of the workforce. The most prominent is the educational system being the reflection of the graduates' quality and readiness for required skills. The study presents the specifics of tertiary education in the Czech Republic with the labor market opportunities for university graduates based on the market demand. Click here and insert your abstract text.
The variety of marketing tools and their constant attack on literally our every step is a significant stimulus for searching for new ways how to veer off the monotonous mass and to efficiently address the current as well as potential customers. The situation becomes more complex especially in the area of the non-profit sector as even here the responsibility for one's own organization within the market becomes an important aspect, and to position it into such relations towards its environment helping to ensure its constant success. The presented study points at one of the possible options for a solution in utilizing the creative potential, the essence of which is the cooperation of non-profit organizations with the academic sphere on the regional level.
This article currently focuses on the problems of university communications with target groups in the Czech Republic. This issue has been chosen with respect to the ongoing demographic crisis causing a decrease in the number of prospective university applicants. The topic reflects new trends in effective communication of university, i.e. social media communications and concentrates on prospective university applicants. The presented study introduces the results of sub-analyses carried out within selected Czech universities. The sub-analyses dealt with the problems of university social media profiles and their conceptuality, approach of individual universities towards profile administration and the importance of involving fans into communications on Czech university profiles. The necessary data have been gained using both primary and secondary research as well as with help of social media monitoring by Newton Media. The study concludes with the identification of common and different attributes of Czech universities´ social media communications and with suggestions as to how to make these communications more effective.
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