This study aimed at assessing the use of agricultural marketing extension services among extension methods provided by public agricultural extension agents in Jordan. A sample survey of public agricultural extension agents was conducted covering the whole Agricultural Directorates in the country. The survey employed a structured questionnaire with pre-coded questions. The entire sample consists of 107 agricultural extension agents. To achieve its goals qualitative as well as quantitative analytical procedures were adopted in this study. A Four point likert-scales was used to compute the respondents overall mean score. The study provided empirical evidence about the lack of agricultural marketing extension among extension methods used by public extension agents in Jordan. Public extension agents in Jordan consider agricultural marketing extension with low priority during their extensive activity. Public agricultural extension activities should be directed to enhance marketing extension activities. Extension methods such as newspapers, radio, TV, mobile, internet and experts systems should be strongly considered to spread marketing knowledge to the farmers. Public agricultural extension activities should be directed to enhance marketing extension activities. Extension methods such as newspapers, radio, TV, mobile, internet and experts systems should be strongly considered to spread marketing knowledge to the farmers. Contribution/ OriginalityIn Jordan perspective, it is the first contribution to the literature regarding marketing extension. So, it provides a pioneer model for extension agents who may be less familiar with marketing extension activities. The results of the paper characterize all possible issues providing in the long term a basis for devising useful and helpful extension structures beyond what is addressed in the paper.

The study aimed to determine the level of consumer attitudes towards purchasing organic food, by conducting a statistical analysis of the data collected from the questionnaires collected from a sample of consumers in Amman Governorate in 2018 distributed to a sample of 384. The analytical descriptive approach was used in this research to study the relationship Between the variables, the results of the study showed that the average degree of consumers to purchase organic foods was 3.69 degrees, which is a high level according to the scale used. The independent variables of consumers were also distinguished by its clear impact on their attitudes towards the purchase and consumption of organic foods. Through the study, it was found that there is a positive and important relationship between consumers attitudes towards organic foods and some factors that affect their attitudes. Considering this, importance the researcher recommends the importance of conducting awareness programs on the importance of organic foods and to do other relevant studies in different regions of Jordan.