The purpose of this study is to implement a business digitalization strategy so that micro, small and medium enterprises (UMKM) can survive the COVID-19 pandemic. This research method is descriptive qualitative based on UMKM survey data from the Katadata Insight Center (KIC) June 2020 in the Jabotabek area. From the results of this study it appears that UMKM business activities carried out with a conventional strategy (Offline System) contributed to a decrease in sales turnover by more than 30%. Meanwhile, UMKM business activities carried out with the strategy of digitalization UMKM (Online System) businesses such as Smart phones (PCs or lap tops) connected to the Internet only amounted to 3.8% of UMKM which experienced an increase in sales turnover. For this reason, it is necessary to build an infrastructure that supports the digitalization of UMKM in terms of online marketing of UMKM products.
The research aims to determine the effect of price, service quality and marketing relationship on repurchase intention with customer satisfaction as an intervening variable at CV. Bekasi Unggas. The type of research used is quantitative research. The data presented in this research was obtained through a questionnaire given to 53 respondents who as a customer at CV. Bekasi Unggas. Research design used is hypothesis testing using the structural equation model (SEM) – Smart PLS version 3.3.3. Results from this research show that: (1) There is a direct effect of price, marketing relationship and consumer satisfaction on repurchase intention, (2) There is no evidence of a direct effect of service quality on repurchase intention, (3) There is an indirect effect price, service quality and marketing relationship on repurchase intention through customer satisfaction.
In the workplace it contributes to the regional economy and enhances community empowerment through handicrafts in Sleman Yogyakarta. Creation which is part of the process of increasing the productivity of Mendong crafts through IKK can improve the local economy. This craft has special characteristics in accordance with local characteristics and regional cultural reflection. This study used descriptive qualitative method. Several years of decline in crafting due to lack of guidance and creativity from the design and marketing system, this researcher aims to explore the potential and creativity of the Mendong design by applying technology to increase the impact on the regional economy through interviews and literature studies to help improve the productivity of Mendong.
The main objective of this paper is to review of the evolution of management science, overview of grand strategy and its linkage with the techno – economic as a tactics to trigger productivity to win global competition. A review of the relevant literature was conducted and a connection between management science, grand strategy and techno – economic based on the linear programming can be applied in the textile industry. It was found that the industrial world in the midst of the Covid-19 pandemic has an impact on the market which is increasingly shrinking and is plagued by a quite severe sluggishness. Simultaneously the labor productivity is getting weaker. This is what is known as the negative impact of the global financial crisis. Will the Indonesian nation be able to maintain the momentum of economic growth amidst the tsunami waves of the global financial crisis? A grand strategy that combines the roles of technology and economy (techno-economic) strategy based on linear programming needs to be implemented immediately. The success of the techno economic strategy cannot be separated from the role of three pillars, namely mastery of technology, productivity and competitiveness.
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