With significant biodiversity loss occurring presently, increased emphasis is being placed upon the capacity of zoos to contribute to species conservation. This paper evaluates an innovative conservation education campaign ‘Don't Palm Us Off’ implemented at Melbourne Zoo, Australia. This sought to address a lack of public awareness regarding palm oil (the product most threatening the survival of the orang-utan) and to create public support for mandatory labeling of palm oil on food products, allowing for informed consumer purchasing. Communication tools utilized included an educational video presentation played on-site, as well as You Tube video, celebrity ambassadors, and social media. Evaluation took place across four time-points: baseline, mid-point, conclusion (12 months), and follow-up. Zoo visitors (N = 403) were randomly selected whilst visiting the orang-utan exhibit, completing a questionnaire regarding knowledge about orang-utans, attitudes toward orang-utans, support for palm oil labeling, previous conservation behavior, and intentions for future behavior. Results revealed significant increases in palm oil awareness; attitudes toward orang-utans; support for palm oil labeling; and indicating labeling would influence purchasing behavior, at all times relative to baseline (P < 0.01). There were also significant increases in self-reported conservation behavior at the end of the campaign and follow-up (P < 0.05). In excess of 160,000 people additionally signed an associated petition for mandatory palm oil labeling. Overall the findings support the efficacy of this multi-faceted initiative; highlighting the importance of continued innovation in zoo-based conservation education and practice (including the integration of emerging technologies with traditional on-site education) to maximize contributions to species conservation. Zoo Biol. 33:184–196, 2014. © 2014 The Authors. Zoo Biology published by Wiley Periodicals, Inc.

More than seven billion mobile phones are estimated to be in service globally, with more than a billion older phones likely to be retired. A major barrier to a sustainable circular economy for mobile phones is people’s hoarding of their retired phones. Old mobile phones may be refurbished for re-use or ultimately dismantled for possible extraction of elements, including ‘conflict’ metals such as coltan (containing elements tantalum and niobium), mined in eastern Democratic Republic of Congo and threatening wild populations of eastern Grauer’s gorillas (Gorilla beringei graueri). Zoos Victoria cares for western gorillas (Gorilla gorilla gorilla) who served as ambassadors for their Grauer’s gorilla counterparts in this community-based social marketing initiative. Through tracking of barcodes on satchels of recycled mobile phones, efficiency of ten different points of influence could be calculated for the ‘They’re Calling on You’ mobile phone recycling community campaign at Zoos Victoria in Australia. Over a six-year period (2009–2014), a total of 115,369 mobile phones were donated. The Courier Collect initiative resulted in 50,883 mobile phone donations (44% of total), followed by the Static Display at Melbourne Zoo, resulting in 29,778 mobile phone donations (26% of total). The number of phones collected for Keeper Talks (at Melbourne Zoo and Werribee Open Range Zoo) was 12,684 (11% of total), and in terms of fostering close connections between visitors and the conservation campaign, keeper talks were effective as one phone was donated for every four people attending a keeper talk at Werribee Open Range Zoo and one phone was donated for every 28 people who attended a keeper talk at Melbourne Zoo. We provide suggestions for future campaigns, so that accurate data capture can allow cost-benefit analyses to be conducted. Our results demonstrate that a conservation-based organisation, in partnership with corporate sponsors and community groups can effectively influenced people’s mobile phone recycling behavior, paving the way for international collaborations to maximize scale and impact.

As human populations grow, wildlife across the globe is increasingly threatened. As a zoo‐based conservation organization, Zoos Victoria (ZV) in south‐east Australia is dedicated to fighting wildlife extinction locally and globally. Our international partnerships work with local communities, governments and non‐governmental organizations. The focus of the ZV conservation programmes is on alleviating threats to wildlife while addressing the needs of the community. The shared vision of a partnership with the Melako Community Conservancy (MCC) in northern Kenya is to foster sustainable development that allows communities to live in balance with wildlife. In 2011, an opportunity arose to trial ZV's Connect‐Understand‐Act (CUA) model for influencing visitor behaviour change, and this led to the first practical application of this model in Kenya. The model utilizes best‐practice conservation, education and social science to shape wildlife‐friendly values and behaviours. The impact of this model is now being trialled in situ through a conservation‐based sports programme called ‘Kicking Goals for Wildlife’. After conducting a conservation‐needs assessment in 2010, the community identified human–wildlife conflict as an issue negatively impacting species such as the Beisa oryx Oryx gazella beisa and Grevy's zebra Equus grevyi. The Kicking Goals for Wildlife programme is targeted at morans (initiated youth ranging from 15 to 30 years of age, and also referred to as warriors), filling their ‘idle time’ with football as an alternative to harming wildlife or engaging in intertribal conflict. The outcomes of the programme will be measured through changes in warrior attitude, knowledge, behavioural efficacy, reduction in biological threat and social change. Preliminary feedback is showing positive progress across all aspects. An additional measure, in an effort to assess the programme's impact on target species, was distance sampling to monitor the changes in flight distance. This paper outlines the theoretical framework underpinning the model, using the Kicking Goals for Wildlife programme in the MCC as a case study for what is involved in planning, designing and implementing a conservation‐education programme in the field.