cinema imersivo, design de interatividade, realidade virtual, Vídeo 360º, VR interativo O presente artigo busca dar uma contribuição ao debate sobre cinema imersivo interativo, enfocando as possibilidades colaborativas da abordagem metodológica fuzzy front end na criação de interfaces para conteúdos em vídeo 360 o realizados no âmbito da Escola de Comunicação da UFRJ. O conteúdo imersivo proposto oferece ao usuário uma experiência audiovisual que explora a linguagem hipermidiática. Instaura-se assim uma confluência entre design de interatividade e cinematic VR no desenvolvimento de obras técnico-artísticas que promovem o engajamento do interator na experiência imersiva e na construção de caminhos narrativos. immersive cinema, interactive design, virtual reality, 360º video, interactive VR This article aims at contributing to the debate on interactive immersive cinema, focusing on the collaborative possibilities of the fuzzy front-end methodological approach for the creation of interfaces for 360 o video contents within the scope of the School of Communication at UFRJ. The proposed immersive content offers the user an audiovisual experience that explores the hypermedia language. A confluence between interactivity design and cinematic VR is thus established in the development of a technical-artistic oeuvre that promotes the interactor's engagement in the immersive experience and in the construction of narrative paths.
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