Industri makanan yang bersertifikasi halal sudah semakin menjadi kebutuhan bagi masyarakat Muslim. Pemerintah di berbagai daerah semakin mendorong pengusaha untuk menngurus sertifikat halal bagi produk mereka. Kota Palu sebagai salah satu kota yang berpenduduk mayoritas Muslim dan juga memiliki jumlah usaha kecil yang paling banyak bergerak di bidang makanan dapat menjadi peluang peningkatan jumlah produk halal yang bersertifikasi halal. Namun saat ini belum ada penelitian yang melakukan seberapa besar potensi industri produk halal di Kota Palu. Dengan menggunakan metode kualitatif dan pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan bahan-bahan tertulis, dipereoleh hasil bahwa potensi industri makanan untuk tumbuh menjadi insdustri halal semakin tinggi. Sejumlah informan mengakui bahwa mereka sangat ingin mengurus sertifikat halal bagi produk mereka. Penelitian ini menyimpulkan bahwa kurangnya informasi yang diterima sedalam ini terkait proses pengurusan sertifikat halal merupakan masalah utama yang menghambat pengusaha mengurus sertifikat halal. Ke depan juga perlu ada penelitian lanjutan terhadap pengaruh masa berlaku sertifikat halal dengan minat mengurus sertifikat halal oleh industri kecil di bidang makanan karena ada indikasi pengusaha menginginkan masa berlaku serifikat yang lebih lama.
Young people are the future of every nation and an essential asset to the economics of country development. Currently, young entrepreneurs’ involvement in the halal food industry is increased due to Malaysia government policy providing incentives, continuing supports, and various strategies or programs to develop young entrepreneurs. The purposes of this research paper are to determine the level of involvement among young entrepreneurs towards halal labels and to investigate the relationship between attitude, social norms, and perceived behavior control and the involvement of young entrepreneurs in the halal food product in Kelantan. In this research, a survey was conducted, and the questionnaire was distributed using purposive sampling toward 40 entrepreneurs aged between 15 to 30 years old in halal food products in Kelantan. The data collected were then analyzed using descriptive analysis, normality test, and Pearson correlation analysis. The study found that young entrepreneurs’ high involvement level and a significant relationship between social norms and perceived behavior towards involvement in halal food product labeling in Kelantan.
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