Promoting effective responses to climate change, especially among people who reject its anthropogenic causes, has been challenging. Following a qualitative study, we experimentally induce one of four frames of reference (identity, biodiversity conservation, economic prosperity, and climate change), and assess their effects on participants' behavioral intentions using three scales (consumption-investment, consumption-reduction, and political participation). The sample (N 5 156) included people who thought climate change is natural and those who thought it is human-induced. Results show a significant impact of the identity frame, relative to the climate-change frame, for both consumption scales, in the total sample, and among those who reject the anthropogenic causes. These results offer a way to address behavioral resistances associated with antagonistic views on climate change.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.