The web provides excellent opportunities to businesses in various aspects of development such as finding a business partner online. However, with the rapid growth of web information, business users struggle with information overload and increasingly find it difficult to locate the right information at the right time. Meanwhile, small and medium businesses (SMBs), in particular, are seeking “one‐to‐one” e‐services from government in current highly competitive markets. How can business users be provided with information and services specific to their needs, rather than an undifferentiated mass of information? An effective solution proposed in this study is the development of personalized e‐services. Recommender systems is an effective approach for the implementation of Personalized E‐Service which has gained wide exposure in e‐commerce in recent years. Accordingly, this paper first presents a hybrid fuzzy semantic recommendation (HFSR) approach which combines item‐based fuzzy semantic similarity and item‐based fuzzy collaborative filtering (CF) similarity techniques. This paper then presents the implementation of the proposed approach into an intelligent recommendation system prototype called Smart BizSeeker, which can recommend relevant business partners to individual business users, particularly for SMBs. Experimental results show that the HFSR approach can help overcome the semantic limitations of classical CF‐based recommendation approaches, namely sparsity and new “cold start” item problems.
Abstract-Recommender Systems are used to mitigate the information overload problem in different domains by providing personalized recommendations for particular users based on their implicit and explicit preferences. However, Item-based Collaborative Filtering (CF) techniques, as the most popular techniques of recommender systems, suffer from sparsity and new item limitations which result in producing inaccurate recommendations. The use of items' semantic information besides the inclusion of multi-criteria ratings can successfully alleviate such problems and generate more accurate recommendations. This paper proposes an Item-based MultiCriteria Collaborative Filtering algorithm that integrates the items' semantic information and multi-criteria ratings of items to lessen known limitations of the item-based CF techniques. According to the experimental results, the proposed algorithm prove to be very effective in terms of dealing with both of the sparsity and new item problems and therefore produce more accurate recommendations when compared to standard itembased CF techniques.
The information overload on the World Wide Web results in the underuse of some existing egovernment services within the business domain. Small-to-medium businesses (SMBs), in particular, are seeking "one-to-one" e-services from government in current highly competitive markets, and there is an imperative need to develop Web personalization techniques to provide business users with information and services specific to their needs, rather than an undifferentiated mass of information. This paper focuses on how e-governments can support businesses on the problem of selecting a trustworthy business partner to perform reliable business transactions. In the business partner selection process, trust or reputation information is crucial and has significant influence on a business user's decision regarding whether or not to do business with other business entities. For this purpose, an intelligent trust-enhanced recommendation approach to provide personalized government-to-business (G2B) e-services, and in particular, business partner recommendation e-services for SMBs is proposed. Accordingly, in this paper, we develop (1) an implicit trust filtering recommendation approach and (2) an enhanced user-based collaborative filtering (CF) recommendation approach. To further exploit the advantages of the two proposed approaches, we develop (3) a hybrid trust-enhanced CF recommendation approach (TeCF) that integrates both the proposed implicit trust filtering and the enhanced user-based CF recommendation approaches. Empirical results demonstrate the effectiveness of the proposed approaches, especially the hybrid TeCF recommendation approach in terms of improving accuracy, as well as in dealing with very sparse data sets and cold-start users. C 2011 Wiley Periodicals, Inc.
One of the new directions in current e-government development is to provide personalized online services to citizens and businesses. Recommendation techniques can bring a possible solution for this issue. This study proposes a hybrid recommendation approach to provide personalized government to business (G2B) e-services. The approach integrates fuzzy setsbased semantic similarity and traditional item-based collaborative filtering methods to improve recommendation accuracy. A recommender system named Intelligent Business Partner Locator (IBPL) is designed to apply the proposed recommendation approach for supporting government agencies to recommend business partners.
Although Collaborative Filtering (CF)-based recommender systems have received great success in a variety of applications, they still under-perform and are unable to provide accurate recommendations when users and items have few ratings, resulting in reduced coverage. To overcome these limitations, we propose an effective hybrid user-item trustbased (HUIT) recommendation approach in this paper that fuses the users' and items' implicit trust information. We have also considered and computed user and item global reputations into this approach. This approach allows the recommender system to make an increased number of accurate predictions, especially in circumstances where users and items have few ratings. Experiments on four real-world datasets, particularly a business-to-business (B2B) case study, show that the proposed HUIT recommendation approach significantly outperforms state-of-the-art recommendation algorithms in terms of recommendation accuracy and coverage, as well as significantly alleviating data sparsity, cold-start user and cold-start item problems.
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