Aiming at the problem of unreasonable resource allocation in the existing coupling design iterative model based on efficiency constraint, the resource equilibrium strategy was introduced into the iterative model. In order to reduce the time cost of product development, a multi-stage iterative model with optimal resource allocation was constructed and the optimal resource allocation of each task group was obtained by solving this model. Taking the design and development process of an air purifier as an example, the validity of this model was verified. The research shows that after introducing resource equilibrium strategy into the iterative model based on efficiency constraint, the time cost of iterative mode in different stages decreases, and with the increase of the number of iteration stages, the time cost decreases first and then increases. The research results provide a theoretical basis for designers to reasonably select resource allocation mode and number of iteration stages in actual product development so as to optimize resource allocation and reduce development cost.
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