Product bundling, offering a combination of items to customers, is one of the marketing strategies commonly used in online ecommerce and offline retailers. A high-quality bundle generalizes frequent items of interest, and diversity across bundles boosts the user-experience and eventually increases transaction volume. In this paper, we formalize the personalized bundle list recommendation as a structured prediction problem and propose a bundle generation network (BGN), which decomposes the problem into quality/diversity parts by the determinantal point processes (DPPs). BGN uses a typical encoder-decoder framework with a proposed feature-aware softmax to alleviate the inadequate representation of traditional softmax, and integrates the masked beam search and DPP selection to produce high-quality and diversified bundle list with an appropriate bundle size. We conduct extensive experiments on three public datasets and one industrial dataset, including two generated from co-purchase records and the other two extracted from real-world online bundle services. BGN significantly outperforms the state-of-the-art methods in terms of quality, diversity and response time over all datasets. In particular, BGN improves the precision of the best competitors by 16% on average while maintaining the highest diversity on four datasets, and yields a 3.85x improvement of response time over the best competitors in the bundle list recommendation problem.

Helpful reviews in e-commerce sites can help customers acquire detailed information about a certain item, thus affecting customers' buying decisions. Predicting review helpfulness automatically in Taobao is an essential but challenging task for two reasons: (1) whether a review is helpful not only relies on its text, but also is related with the corresponding item and the user who posts the review, (2) the criteria of classifying review helpfulness under different items are not the same. To handle these two challenges, we propose CA-GNN (Category-Aware Graph N eural N etworks), which uses graph neural networks (GNNs) to identify helpful reviews in a multi-task manner-we employ GNNs with one shared and many item-specific graph convolutions to learn the common features and each item's specific criterion for classifying reviews simultaneously. To reduce the number of parameters in CA-GNN and further boost its performance, we partition the items into several clusters according to their category information, such that items in one cluster share a common graph convolution.We conduct solid experiments on two public datasets and demonstrate that CA-GNN outperforms existing methods by up to 10.9% in AUC. We also deployed our system in Taobao with online A/B Test and verify that CA-GNN still outperforms the baseline system in most cases. CCS CONCEPTS • Information systems → Data mining; Electronic commerce; • Computing methodologies → Supervised learning; • Applied computing → Document management and text processing.

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