Serendipitous recommendation has benefitted both e-retailers and users. It tends to suggest items which are both unexpected and useful to users. These items are not only profitable to the retailers but also surprisingly suitable to consumers' tastes. However, due to the imbalance in observed data for popular and tail items, existing collaborative filtering methods fail to give satisfactory serendipitous recommendations. To solve this problem, we propose a simple and effective method, called serendipitous personalized ranking. The experimental results demonstrate that our method significantly improves both accuracy and serendipity for top-N recommendation compared to traditional personalized ranking methods in various settings.

Digital music has experienced a quite fascinating transformation during the past decades. Thousands of people share or distribute their music collections on the Internet, resulting in an explosive increase of information and more user dependence on automatic recommender systems. Though there are many techniques such as collaborative filtering, most approaches focus mainly on users' global behaviors, neglecting local actions and the specific properties of music. In this paper, we propose a simple and effective local implicit feedback model mining users' local preferences to get better recommendation performance in both rating and ranking prediction. Moreover, we design an efficient training algorithm to speed up the updating procedure, and give a method to find the most appropriate time granularity to assist the performance. We conduct various experiments to evaluate the performance of this model, which show that it outperforms baseline model significantly. Integration with existing temporal models achieves a great improvement compared to the reported best single model for Yahoo! Music.

Recommender system has been more and more popular and widely used in many applications recently. The increasing information available, not only in quantities but also in types, leads to a big challenge for recommender system that how to leverage these rich information to get a better performance. Most traditional approaches try to design a specific model for each scenario, which demands great efforts in developing and modifying models. In this technical report, we describe our implementation of feature-based matrix factorization. This model is an abstract of many variants of matrix factorization models, and new types of information can be utilized by simply defining new features, without modifying any lines of code. Using the toolkit, we built the best single model reported on track 1 of KDDCup'11.

In this paper, we describe our solutions to the first track of CAMRa2011 challenge. The goal of this track is to generate a movie ranking list for each household. To achieve this goal, we propose to use the ranking oriented matrix factorization and the matrix factorization with negative examples sampling. We also adopt feature-based matrix factorization framework to incorporate various contextual information to our model, including user-household relations, item neighborhood, user implicit feedback, etc.. Finally, we elaborate two kinds of methods to recommend movies for each household based on our models. Experimental results show that our proposed approaches achieve significant improvement over baseline methods.