In this paper, we propose domain knowledge-based link prediction algorithm in customer-product bipartite network to improve effectiveness of product recommendation in retail. The domain knowledge is classified into product domain knowledge and time context knowledge, which play an important part in link prediction. We take both of them into consideration in recommendation and form a unified domain knowledge-based link prediction framework. We capture product semantic similarity by ontology-based analysis and time attenuation factor from time context knowledge, then incorporate them into network topological similarity to form a new linkage measure. To evaluate the algorithm, we use a real retail transaction dataset from Food Mart. Experimental results demonstrate that the usage of domain knowledge in link prediction achieved significantly better performance.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.