As the two most important nodes in the tourism supply chain, the competition, as well as the cooperation relationship between scenic spots and tourism enterprises, has a profound impact on the healthy development of the tourism industry. In this paper, we establish a dual-channel tourism supply chain model by making many assumptions about the operations of scenic spots and tourism enterprises. According to repeated game theory, we find that there is a certain trigger strategy for equilibrium strategy between scenic spots and tourism enterprises, and the cooperation-cooperation strategy is the optimal choice for scenic spots and tourism enterprises at this time.
Through understanding the definitions of brand image in China and other countries, this paper summarizes the theory and model of it. From the perspective of the brand composing dimensions, views on brand image composing dimensions in and out of China are analyzed, and the "big five" model of brand personality dimension is thus obtained. At present, there are some differences in brand image theories in China and abroad, but the future brand image theories will show diversified development under the market leadership, which is also a good opportunity for cross-disciplinary research on brand image.
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