Extant literature, while often suggesting a positive link between green innovation and firm performance, is inconclusive. Moreover, the possibly moderating role of management has not been sufficiently considered. Using a unique dataset sampling 188 manufacturing firms in China, we examine how managerial concern (for green issues) moderates the relationship between green innovation and firm performance. We find that green process innovation and green product innovation both significantly (positively) predict firm performance, when not considering managerial concern for the environment. Once managerial concern is included, we observe that it compounds the positive effect of green process innovation on firm performance -but not product innovation, which no longer explains significant unique variance in firm performance. The findings hold various implications for future research and business policy.
Purpose – This paper aims to determine whether Chinese university entrepreneurship education matches the needs of undergraduates and whether the entrepreneurial interests and expectations of students who have received university entrepreneurship education differ from those of students who have not. The authors hope that the research findings can provide practical implications and suggestions for improving university entrepreneurship education. Design/methodology/approach – The authors chose one business university, two technology universities, and one medical university in Sichuan province and sent questionnaires to 350 randomly selected undergraduates. Based on data from 315 valid questionnaires, the authors conducted an empirical analysis. Findings – The authors found that university entrepreneurship education does not fully satisfy students' needs. The authors also found no significant difference between the entrepreneurial interests and expectations of students who have received entrepreneurship education and those who have not. Originality/value – The existing studies mainly focus on the supply side of university entrepreneurship education but ignored the demand side. The research is to understand the demand side – namely, students' needs for university entrepreneurship education. Are university students interested in new-business creation?. What are their needs for entrepreneurship education? Does Chinese university entrepreneurship education fit those needs? And finally, do the entrepreneurial interests and expectations of students who have received university entrepreneurship education differ from those of students who have not? Moreover, the study context consisted of one business university, two technology universities, and one medical university in a fast-developing region – Sichuan province. These universities are representative of the main categories of Chinese universities. Finally, the authors employ both qualitative and quantitative research methodologies to conduct the study.
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