Cloud computing emerges as one of the hottest topic in field of information technology. Cloud computing is based on several other computing research areas such as HPC, virtualization, utility computing and grid computing. In order to make clear the essential of cloud computing, we propose the characteristics of this area which make cloud computing being cloud computing and distinguish it from other research areas. The cloud computing has its own conceptional, technical, economic and user experience characteristics. The service oriented, loose coupling, strong fault tolerant, business model and ease use are main characteristics of cloud computing. Clear insights into cloud computing will help the development and adoption of this evolving technology both for academe and industry.

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