This study aims to examine the underlying mechanism of the relationship between perceived green human resource management (GHRM) and perceived employee green behavior (EGB). By drawing on attitude and social exchange theories, we examined green commitment (GC) as a mediator and green knowledge sharing (GKS) as a moderator of the GHRM–EGB relationship. The study employs partial least square structural equation modeling (PLS-SEM) to analyze 329 responses. Data were collected in two time lags. The empirical results confirmed that GC mediates the relationship between GHRM and EGB. However, the study results found that GKS moderated the indirect influence of GHRM on green behavior via GC. This research signifies the effect of GHRM, GKS, GC, and green behavior on organizations’ sustainability and environmental management. Despite the emerging literature on the significance of green practices in organizations for environmental management, no study has examined the moderating role of GKS on the indirect effect of GHRM on green behavior via mediating role of GC. This study offers valuable insight into environmental management in organizations through green practices and green behavior.
This study aims to examine perceived green human resource management (GHRM) influence on perceived in-role and extra-role green service behaviour. Specifically, drawing upon social identity theory, authors tested how green commitment mediates the relationship between GHRM and employees’ green behaviour. The study employed cross-sectional research design in a non-contrived setting for data collection from 203 responses of banking sector employees in Afghanistan. Partial least squares structural equation modelling is applied by using SmartPLS 3 software. The empirical results confirmed that green commitment mediates the relationship between GHRM and employees’ in-role and extra-role green service behaviour. This study explores green commitment as novel mechanisms through which GHRM practices influence employees’ in-role and extra-role green behaviour in organisations.
This research focuses on the framing of Afghan and Bengali refugees in the mainstream print and social media as a result of the announcement made by the Prime Minister of Pakistan, Imran Khan, for awarding citizenship to both Afghan and Bengali refugees. A comparative analysis explores the cross-media examination of print and social media framing regarding the respective issue. The results of the quantitative content analysis revealed that social media adopted more pro-citizenship frames by portraying the refugees as compared to the print media, which employed more anti-citizenship frames. Furthermore, the research highlights that social media adopted more humanitarian and legal framework topics to lay emphasis on the suffering of refugees. The Urdu newspapers framed the Afghan and Bengali citizenship issue in a more pro-citizenship manner as compared to the English newspapers. The mainstream print media employed more unfavorable frames to accentuate the refugees as an economic burden, as compared with the social media.The political apprehension and burden on the economy is the foremost rationale for the aversion to granting citizenship rights to the refugees.
This exploratory study unfolds Socio-psychological problems, and their impacts on youth through post-2000. Four Pakistani selected Urdu films as Shoaib Mansoor's Bol (2011), Jilani’s Chambaili(2013), Khuda Kay Liye (2007), and Bilal Lashari’s Waar (2013). The study locates these films in their broader frame of socio-psychological dynamics to grapple with the production of gender relations along with the articulation of identity. Furthermore, the study vigorously tends to disclose consumption effects and influences of identity, entertainment, socialization, surveillance, and cinematic techniques observed in the films by Pakistani youth in fulfilling their desires of gratification. This study uses quantitative research methods by applying a Cross-sectional survey approach. The convenient sampling was used to sample size N=371 among the population of the capital city of Islamabad. It was found that Pakistani youth broadly identify themselves with the national identity depicted in the films.The cinematic techniques used for the production of socialization gratified youth to some extent. The study recommends that the national film Industry should come up with socio-political realities-based cultural productions.
This study is about positive body image campaigns broadcasted on Pakistani television which have attained much attention for creating awareness about women’s body shaming. Media conveys and promotes socio-cultural values and societal stereotypes pertaining to body shape and size that create the perception of the ideal man and woman among individuals. Therefore, body image has become an important issue for one's self-esteem, and mental and physical health, especially among women. This study investigates the perception of body image media advertisements among female students in twin cities, Pakistan. More specifically, the study analyzes six selected media advertisement campaigns displayed on TV channels. All these selected media campaigns share one common motive i.e. awareness of body positivity. The selected campaigns have been launched by different brands through a series of video advertisements to promote their products/collections during the last five years. The study applied a quantitative approach to obtain the opinions of N=282 Pakistani female students from 5 universities. Results were analyzed through descriptive statistics. The results indicated that the selected advertisement campaigns possessed effective characteristics.
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