In accordance with Law No. 40 of 2007 concerning Limited Liability Companies and strengthened by Government Regulation Number 47 of 2012 which regulates the form of responsibility, especially in the social and environmental spheres that must be carried out by each company. This study aims to obtain empirical evidence of the influence of Corporate Social Responsibility (CSR) which is proxied into six indicators, which are community support, diversity, employee support, environment, non-territorial operations and product towards Corporate Image of Inna Grand Bali Beach Hotel Denpasar. The sampling technique was carried out by convenience sampling method. This study uses primary data in the form of a questionnaire measured by a Likert scale. The samples consist of 282 respondents.Multiple linear regression analysis was used. The results showed that community support had a positive effect on the Corporate Image of Inna Grand Bali Beach Hotel with a significance value of 0,000. Diversity has a positive effect on the Corporate Image of Inna Grand Bali Beach Hotel with a significance value of 0,046. Employee support has a positive effect on the Corporate Image of Inna Grand Bali Beach Hotels with a significance value of 0,004. Environment has a positive effect on the Corporate Image of Inna Grand Bali Beach Hotels with a significance value of 0,039. Non-territorial operations have a positive effect on the Corporate Image of Inna Grand Bali Beach Hotels with a significance value of 0,024 and the product has a positive effect on the Corporate Image of Inna Grand Bali Beach Hotels with a significance value of 0,013.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.