The purpose of this paper is to describe and analyze techniques of building character and literacy needed for 21 century at school. The research was conducted at North Bali Bilingual School in Bali, involving 5 teachers, the school principal, and 56 students from Grade 4, 5, and 6. The data were collected through observations and in-depth interview with the teacher and the school principal. The results of data analysis show that there are many techniques implemented at the school which are all literacy and character-based namely empowering the use of reading log and reading response journal, students' clubs and houses for building characters and reading different variations of texts, and project-based learning which emphasizes students' experiences and building their own new knowledge. Through these techniques, the students improve their literacy, and their behaviors are identified reflecting good characters.