The continuous interest in the social network area contributes to the fast development of this field. The new possibilities of obtaining and storing data facilitate deeper analysis of the entire network, extracted social groups and single individuals as well. One of the most interesting research topic is the dynamics of social groups which means analysis of group evolution over time. Having appropriate knowledge and methods for dynamic analysis, one may attempt to predict the future of the group, and then manage it properly in order to achieve or change this predicted future according to specific needs. Such ability would be a powerful tool in the hands of human resource managers, personnel recruitment, marketing, etc. The social group evolution consists of individual events and seven types of such changes have been identified in the paper: continuing, shrinking, growing, splitting, merging, dissolving and forming. To enable the analysis of group evolution a change indicator-inclusion measure was proposed. It has been used in a new method for exploring the evolution of social groups, called Group Evolution Discovery (GED). The experimental results of its use together with the comparison to two well-known algorithms in terms of accuracy, execution time, flexibility and ease of implementation are also described in the paper.

The rapid development and expansion of the Internet and the social-based services comprised by the common Web 2.0 idea provokes the creation of the new area of research interests, i.e. social networks on the Internet called also virtual or online communities. Social networks can be either maintained and presented by social networking sites like MySpace, LinkedIn or indirectly extracted from the data about user interaction, activities or achievements such as emails, chats, blogs, homepages connected by hyperlinks, commented photos in multimedia sharing system, etc. A social network is the set of human beings or rather their digital representations that refer to the registered users who are linked by relationships extracted from the data about their activities, common communication or direct links gathered in the internetbased systems. Both digital representations named in the paper internet identities as well as their relationships can be characterized in many different ways. Such diversity yields for building a comprehensive and coherent view onto the concept of internetbased social networks. This survey provides in-depth analysis and classification of social networks existing on the Internet together with studies on selected examples of different virtual communities.

All online sharing systems gather data that reflects users' collective behaviour and their shared activities. This data can be used to extract different kinds of relationships, which can be grouped into layers, and which are basic components of the multidimensional social network proposed in the paper. The layers are created on the basis of two types of relations between humans, i.e. direct and object-based ones which respectively correspond to either social or semantic links between individuals. For better understanding of the complexity of the social network structure, layers and their profiles were identified and studied on two, spanned in time, snapshots of the Flickr population. Additionally, for each layer, a separate strength measure was proposed. The experiments on the Flickr photo sharing system revealed that the relationships between users result either from semantic links between objects they operate on or from social connections of these users. Moreover, the density of the social network increases in time. The second part of the study is devoted to building a social recommender system that supports the creation of new relations between users in a multimedia sharing system. Its main goal is to generate personalized suggestions that are continuously adapted to users' needs depending on the personal weights assigned to each layer in the multidimensional social network. The conducted experiments confirmed the usefulness of the proposed model.Comment: social recommender system;Multidimensional social network (MSN);Web 2.0;multi-layered social network;multimedia sharing system (MSS);recommender system;social network analysi

One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market. Most existing solutions to online advertising placement are based on demographic targeting or on information gained directly from the user. The AdROSA system for automatic web banner personalization, which integrates web usage and content mining techniques to reduce user input and to respect users' privacy, is presented in the paper. Furthermore, certain advertising policies, important factors for both publishers and advertisers, are taken into consideration. The integration of all the relevant information is accomplished in one vector space to enable online and fully personalized advertising.

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