An innovation in technology has always ignited change for the people. Such changes have not only forced business processes to adopt new technology but also to change the business processes as well. The same has been seen in the print industry. Due to new concepts in technology and increasing use of internet, the industry is facing major challenges and one such challenge is survival. It is evident that run lengths for print is decreasing. But at the same time new opportunities are arising that includes embracing web-to-print, workflow systems and MIS for business survival and growth. This paper discusses such aspects of print industry and proposes a new cloud based print workflow model (PrettyPrint) that can leverage benefits to the print providers. The algorithms for the proposed model are illustrated and discussed.
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