Few empirical studies have been conducted to explore what motivates and demotivates customers to engage in word of mouth (WOM) activities in the restaurant industry. This research paper inspects the connection between different attributes of hospitality industry which lead to the creation of word of mouth. A self-administered questionnaire was used to collect. 200 respondents from one of the leading and famous university of Pakistan is used as a sample to study on. To test the proposed model, we use structural equation modelling. The research ended with two major findings. First, food quality and service quality have great impact on creation of WOM. Second, price and atmosphere does not have any impact in creation of word of mouth.
The term "social media advertising," abbreviated as "SMM," refers to the practice of marketing a company's goods and services via the use of social networks and social media. Users are able to communicate with one another, share information and create internet content through the use of social media websites, and promote the culture, artwork, or tone that they desire through the use of social media advertising companies, which offer a way to engage with existing customers and reach new ones. There are many different kinds of social media, such as blogs, microblogs, wikis, social networking websites, and websites for sharing images and videos, instant messaging, video sharing websites, podcasts, widgets, and digital worlds. These different kinds of social media make it possible for people to stay in touch with one another through social media. Comprised of a large number of friends and family. Some people will use various social media packages to find community and profession opportunities, connect with people all over the globe who have similar interests, and share their own thoughts, feelings, and insights on the internet.
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