The purpose of this research is to study the positivity of brand communication with the emergence of Facebook, and to understand the alterations and modifications in consumer psychology by brand communication through Facebook. Descriptive study using literature review from the period of 2011-2017 from database of EBSCO, Emerald, Sage, etc. The results discovered that brand communication is positively affected by Facebook as it gives an amplified-dais to the brands to function excellently. It is a consumer involvement and endorsing apparatus and has chief impact on tempting and maintaining a fan base. Facebook has emerged as platform which gives brand a podium for expression, up-gradation, communication, elevation, and boosts their brand image, equity and loyalty. Facebook empowers the deep consumers' instincts which not only alters consumer's consumer psychology but changes their complete lifestyle. Moreover, a strong relation between brand communications through brand Facebook pages and consumers was found. It is recommended that brand managers mustpractice Facebook for mass interactivity as it offers wide prospects to progress brands and creates strong connect with online consumer's psychology and made brand communication innovative.
The study has explored the rising psychological changes with the media convergence of television and Facebook and significance of a positive approach to deal with hierarchical conduct of employee in any company. The study investigates the brand advertisement showcasing balance of personal and professional life in the relationship of wife and husband at same work place. The study focused on semiotic approach to analyze the advertisement of Airtel India emphasizing on social roles of women in the society and its impact on the users of Facebook. The researcher analyzed the hegemony in the commercial and promotion of advertisement on public platform as face book to know the impact on consumer towards the commercial. Initially television is used as a medium the commercial was also released through Facebook with a strong brand communication strategy. The findings revealed that the observational information shared on Facebook affirms a portion of positive hierarchical conduct, that concentrates on the enticing urge in the consumers / users to aspire, visualize, share the views about the commercial with emotions on the face book page showcasing positive consumer psychology.
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