This study aims to analyse how Bojonegoro District Government in Indonesia applied branding strategy for oil and gas area in Wonocolo Village. This village has a unique atmosphere of traditional petroleum mining. Government, villagers and state oil company discussed on how to change and add value to this village through branding strategy. Branding strategy involves creating, developing, implementing and managing brands continuously until the brand becomes strong. Using qualitative research methods, this study describes how the steps undertaken in the village that formerly was full of old oil wells, into a new tourist area that has economic value. The result of the research shows that there were three stages done in branding Wonocolo as an ecotourism village. They include identification of village uniqueness, creation of brand identity and brand message. The biggest challenge in this branding strategy was to change the mindset of Wonocolo villagers that turning the old oil wells village into an ecotourism destination can provide economic benefit.
Peningkatan standar kompetensi para guru dan siswa/i khususnya Sekolah Menengah Kejuruan sesuai dengan himbauan program kementrian Pendidikan untuk melakukan pelatihan bagi para guru dan siswa/i kejuruan. Pendidikan dan pelatihan ini merupakan salah satu bentuk media untuk mempersiapkan kompetensi para guru dan siswa/i kejuruan khususnya di SMK Negeri 3 Pariaman Sumatera Barat dengan merujuk kepada kurikulum 2013. Mitra kegiatan ini adalah SMK Negeri 3 Pariaman Sumatera Barat. Pelatihan ini diperuntukan bagi para guru dan siswa/i SMK Negeri 3 Pariaman Sumatera Barat khususnya di Program Studi Teknik Pendingin dan Tata Udara (TPTU). Pelatihan ini dilaksanakan dalam jangka waktu 3 (tiga) hari mulai tanggal 10 sampai dengan 12 Oktober 2018 dengan materi mengacu pada materi pembelajaran Kurikulum 2013 Sistem dan Instalasi Refrigerasi I. Setelah mengikuti pelatihan ini, maka diharapakan para Guru TPTU dapat mengimplementasikan pengetahuan dan keterampilannya untuk meningkatkan pengajaran berbasis kurikulum 2013 serta merawat peralatan sistem pendingin yang ada di Ruang Praktik Kerja dan Bengkel Program Studi Teknik Pendingin dan Tata Udara. Selain itu, para siswa/i mampu memahami dan memperkaya pengetahuan yang dimilikinya sebagai persiapan dalam menghadapi program magang serta sertifikasi ahli refrigerasi tingkat I di LSP SMK Negeri 3 Pariaman Sumatera Barat.
The COVID-19 pandemic has hit all parts of the world. This led to crises in various governments regarding how the government deals with the effects of this virus. This study aims to analyze the text of the Indonesian government’s crisis communication news in the face of the COVID-19 issue in the online media Detik.com. The research method used is qualitative research with a textual analysis approach. The results showed that Detik.com reports the problem straightforwardly. Detik.com maintains a firm editorial policy and commits to presenting an even-handed and fair view of issues. Detik.com seeks to reveal how the Government responded at the start of the crisis, government policies during the crisis, and how the public responded to government policies. This research shows how online media in Indonesia constructed news on Indonesian government crisis communication in handling the COVID-19 pandemic. The substance of this research contributes in the form of new policy recommendations for online media news leaders to deliver news openly, straightforwardly, and critically that prioritizes social responsibility to the public.
The COVID-19 pandemic has created a global crisis, including in the hotel business. Occupancy rates have fallen drastically as governments around the world put restrictions on mobility. This study focuses more on crisis communication conducted by hotels and does not examine crisis management in general. The purpose of this research is to find out the steps taken by the hotel in crisis communication. This study uses a qualitative research method, where data is collected through in-depth interviews and observation. Data collection took place from February 2021 to July 2021, where the crisis still occurred. The object of research is three five-star hotels in Yogyakarta. The results showed that there were two models of crisis communication, namely isolates and egalitarian. Isolate is when communication results in proletarian solidarity due to poor communication. The hotel with an egalitarian crisis communication model is a hotel with good crisis communication, able to show empathy, and can build employee solidarity in dealing with crises.
The research aims to analyze representation of heroism value in the LegendThe Owls Of Ga'hoole ditunjukkan pada lima unsur pentad yang terdiri dari, act yang selalu menonjolkan adegan peperangan untuk menyelamatkan kerajaannya. Scene ditunjukkan dengan penggunaan konsep low key lighting untuk memberikan kesan dramatis, menegangkan dan mencekam pada adegan peperangan dalam film tersebut. Agent digambarkan dengan karakter gagah berani, pantang menyerah, rela berkorban, melindungi yang lemah, dan membela kebenaran yang diwakilkan melalui tokoh Soren, Digger, Twillight, Gylfie dan para Guardians. Agency ditampilkan dengan menggunakan kegiatan peperangan dan mempercayai gizzard dalam mencapai sebuah tujuan tertentu, dan yang terakhir purpose ditampilkan dengan tokoh yang membasmi kejahatan demi menyelamatkan makhluk yang tertindas serta mengembalikan kedamaian kerajaan burung hantu yang berada di pohon besar Ga'hoole.
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