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Recommending interesting content to engage users is important for web portals (e.g. AOL, MSN, Yahoo!, and many others). Existing approaches typically recommend articles to optimize for a single objective, i.e., number of clicks. However a click is only the starting point of a user's journey and subsequent downstream utilities such as time-spent and revenue are important. In this paper, we call the problem of recommending links to jointly optimize for clicks and post-click downstream utilities click shaping. We propose a multi-objective programming approach in which multiple objectives are modeled in a constrained optimization framework. Such a formulation can naturally incorporate various applicationdriven requirements. We study several variants that model different requirements as constraints and discuss some of the subtleties involved. We conduct our experiments on a large dataset from a real system by using a newly proposed unbiased evaluation methodology [17]. Through extensive experiments we quantify the tradeoff between different objectives under various constraints. Our experimental results show interesting characteristics of different formulations and our findings may provide valuable guidance to the design of recommendation engines for web portals.

Recommender problems with large and dynamic item pools are ubiquitous in web applications like content optimization, online advertising and web search. Despite the availability of rich item meta-data, excess heterogeneity at the item level often requires inclusion of item-specific "factors" (or weights) in the model. However, since estimating item factors is computationally intensive, it poses a challenge for time-sensitive recommender problems where it is important to rapidly learn factors for new items (e.g., news articles, event updates, tweets) in an online fashion. In this paper, we propose a novel method called FOBFM (Fast Online Bilinear Factor Model) to learn item-specific factors quickly through online regression. The online regression for each item can be performed independently and hence the procedure is fast, scalable and easily parallelizable. However, the convergence of these independent regressions can be slow due to high dimensionality. The central idea of our approach is to use a large amount of historical data to initialize the online models based on offline features and learn linear projections that can effectively reduce the dimensionality. We estimate the rank of our linear projections by taking recourse to online model selection based on optimizing predictive likelihood.Through extensive experiments, we show that our method significantly and uniformly outperforms other competitive methods and obtains relative lifts that are in the range of 10-15% in terms of predictive log-likelihood, 200-300% for a rank correlation metric on a proprietary My Yahoo! dataset; it obtains 9% reduction in root mean squared error over the previously best method on a benchmark MovieLens dataset using a time-based train/test data split.

How to offer recommendations to users when they have not specified what they want.

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Replication is a subject of enthusiasm for the conveyed figuring, disseminated frameworks, and database networks. Choice emotionally supportive networks ended up pragmatic with the advancement of minicomputer, timeshare working frameworks and appropriated figuring. Reproduced information may get lacking because of framework disappointment, adaptation to internal failure, and unwavering quality. A halfway replication is quantized in the replication framework will expand the non repeated framework. Adaptation to internal failure is the property that empowers a framework (regularly PC based) to keep working legitimately. Exchange Processing Replication (TP-R) and Decision-bolster replication diagram (DDS-R) will clear the non copy and it is utilized to clear the server issues and framework blunder. This procedure is top notch in disseminated frameworks and it doesn't neglect to distinguish the framework blunders when different accesses are multiplexed.